Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 755“Countertrade as Trade Creation and Trade Diversion,” Contemporary
Economic Policy,January 1994, pp. 1–11.
18.Available from World Wide Web: <http://www.wto.org/wto/about/
cover.htm>; “China Takes a Great Leap toward the WTO,” The Wall
Street Journal,June 22, 2001, p. A13; “Troubled Trade Group Sees Slight
Chance for Progress,” USA Today, November 29, 2000, p. 1Bff.; “Will
China Follow WTO Rules?” Business Week,June 5, 2000, pp. 42–43;
“There’s Something Happening Here,” Fortune, May 15, 2000, pp.
232–44; “Backlash: Behind the Anxiety over Globalization,” Business
Week,April 24, 2000, pp. 38–48; “The Siege of Seattle,” Newsweek,
December 13, 1999, pp. 30–40; “WTO’s Failure in Bid to Launch Trade
Talks Emboldens Protesters,” The Wall Street Journal,December 6, 1999,
p. A1ff.; “Welcome to the Club,” Business Week,November 29, 1999, pp.
34–37; “WTO or Bust,” Business Week,November 22, 1999, pp. 60–61;
“In Historic Pact, U.S. Opens Way for China to Finally Join WTO,” The
Wall Street Journal,November 16, 1999, p. A1ff.; “Who Stands to Win,
Lose under Trade Treaty,” USA Today,December 1, 1994, p. 4B; “Trade
Pact Is Set by 117 Nations, Slashing Tariffs, Subsidies Globally,” The
Wall Street Journal,December 16, 1993, p. A3ff.
19.William McInnes, “A Conceptual Approach to Marketing,” in
Theory in Marketing,second series, ed. Reavis Cox, Wroe Alderson, and
Stanley J. Shapiro (Homewood, IL: Richard D. Irwin, 1964), pp. 51–67.
20.1990 Annual Report,Tandem; “The New Germany’s Glowing
Future,” Fortune,December 3, 1990, pp. 146–54; “Berlin Tries to Raze Its
Great Divide,” Insight,October 15, 1990, pp. 8–17; “West Brands Rain
on East’s Parade,” Advertising Age,October 1, 1990, p. 15ff.
21.“Technology: Overload,” The Wall Street Journal Reports,June 21,
1999; “Technology Is ‘Demolishing’ Time, Distance,” USA Today,April
24, 1997, p. 1Bff.; see also Roger A. Layton, “Measures of Structural
Change in Macromarketing Systems,” Journal of Macromarketing,Spring
1989, pp. 5–15.
22.“Too Much Corporate Power?” Business Week,September 11, 2000,
pp. 144–58; “Ad Nauseam,” Advertising Age, July 10, 2000, p1ff.
23.Stanley J. Shapiro, “Ethical Decision Making in Marketing,” Jour-
nal of Public Policy & Marketing, Fall 1996, pp. 321–23; Oswald A.
Mascarenhas, “Exonerating Unethical Marketing Executive Behaviors:
A Diagnostic Framework,” Journal of Marketing, April 1995, pp. 43–57;
Gina Vega, “Caveat Emptor: Ethical Chauvinism in the Global Econ-
omy,” Journal of Business Ethics, September 1997, pp. 1353–62; George G.
Brenkert, “Competing With Integrity in International Business,” Journal
of Business Ethics, January 1997, pp. 6, 22ff. For a discussion of some criti-
cisms of advertising, see Banwari Mittal, “Public Assessment of TV
Advertising: Faint Praise and Harsh Criticism,” Journal of Advertising
Research,January/February 1994, pp. 35–53. For a discussion of ethical
issues in marketing, see Anusorn Singhapakdi et al., “The Perceived
Importance of Ethics and Social Responsibility on Organizational Effec-
tiveness: A Survey of Marketers,” Journal of the Academy of Marketing
Science,Spring 1995, pp. 49–56; Ishmael P. Akaah and Daulatram Lund,
“The Influence of Personal and Organizational Values on Marketing Pro-
fessionals’ Ethical Behavior,” Journal of Business Ethics,June 1994, pp.
417–30.Chapter 2
1.Available from World Wide Web: <http://www.dell.com>; “The
Mother of All Price Wars,” Business Week,July 20, 2001, pp. 32–35;
“Why Dell Isn’t Dumb,” Fortune, July 9, 2001, pp. 134–36; “Automate or
Die,” Ecompany, July 2001, pp. 60–67; “How Dell Fine-Tunes Its PC
Pricing to Gain Edge in a Slow Market,” The Wall Street Journal,June 8,
2001, p. A1ff.; “How Dell Keeps from Stumbling,” Business Week,May
14, 2001, pp. 38B–D; “How Dell, Starwood and Teva Fight, Win in
Commodity-Priced Business,” Investor’s Business Daily, May 4, 2001, p.
A1; “Dell Dethrones Compaq as Global PC Sales Leader,” Investor’s Busi-
ness Daily, April 23, 2001, p. A6; “Dell, Gateway Seen Turning Up the
Heat in PC Price Wars,” Investor’s Business Daily, March 28, 2001, p. A7;“Price War Squeezes PC Makers,” The Wall Street Journal,March 26,
2001, p. B1ff.; “Thinking Outside the Beige PC Box,” Investor’s Business
Daily, March 6, 2001, p. A1; “Be like Mike,” Ecompany, December 2000,
pp. 85–86; “How a Low-Cost Provider like Dell also Delivers Best Cus-
tomer Service,” Investor’s Business Daily, November 13, 2000, p. A1;
“Going Digital? Think First,” Fortune, November 13, 2000, pp. 190–98;
“Can Michael Dell Escape the Box?” Fortune, October 16, 2000, pp.
92–120; “Dell’s Second Web Revolution,” Business Week E.Biz, Septem-
ber 18, 2000, pp. EB62–EB63; “Dell Looks for Ways to Rekindle the Fire
It Had as an Upstart,” The Wall Street Journal,August 31, 2000, p. A1ff.;
“Direct PC Seller Dell Computer Aims to Sell Its Web Expertise,”
Investor’s Business Daily, April 13, 2000, p. A6; “Dell to Offer Hosting of
Small-Business Web Sites,” The Wall Street Journal,February 22, 2000, p.
B23; “Dell’s Big New Act,” Fortune, December 6, 1999, pp. 152–56; “Dell
Cracks China,” Fortune, June 21, 1999, pp. 120–24; “Nine Ways to Win
on the Web,” Fortune, May 24, 1999, pp. 112–25; “Dell Builds an Elec-
tronics Superstore on the Web,” The Wall Street Journal,March 3, 1999,
p. B1ff.; “The Internet: Leading the PC Pack,” The Wall Street Journal
Reports,December 7, 1998, p. R27; “Michael Dell Rocks,” Fortune,May
11, 1998, pp. 58–70; “No Big Deal: Why Michael Dell Isn’t Afraid of
The New Compaq,” Fortune,March 2, 1998, pp. 189–92; “Dell’s Profit
Leaps 52% as Asian Sales Soar,” The Wall Street Journal,February 19,
1998, p. B20; “Asia: Why Business Is Still Bullish,” Fortune,October 27,
1997, pp. 139–42; “And Give Me an Extra-Fast Modem with That,
Please,” Business Week,September 29, 1997, p. 38; “Now Everyone in
PCs Wants to Be like Mike,” Fortune,September 8, 1997, pp. 91–92;
“Michael Dell Turns the PC World Inside Out,” Fortune,September 8,
1997, pp. 76–86; “Dell Fights PC Wars by Emphasizing Customer Ser-
vice,” The Wall Street Journal,August 15, 1997, p. B4; Joan Magretta,
“The Power of Virtual Integration: An Interview With Dell Computer’s
Michael Dell,” Harvard Business Review, March–April 1998, pp. 72–84.
2.Charles R. Weiser, “Championing the Customer,” Harvard Business
Review, November 1995–December 1995, pp. 113–16; Stanley F. Slater
and John C. Narver, “Market Orientation and the Learning Organiza-
tion,” Journal of Marketing, July 1995, pp. 63–74; Regina F. Maruca, “Get-
ting Marketing’s Voice Heard,” Harvard Business Review, January–
February 1998, pp. 10–11; Vikas Mittal, “Driving Customer Equity: How
Customer Lifetime Value Is Reshaping Corporate Strategy,” Journal of
Marketing, April 2001, pp. 107–110; Christine Steinman, “Beyond Mar-
ket Orientation: When Customers and Suppliers Disagree,” Journal of the
Academy of Marketing Science, Winter 2000, pp. 109–120; Francis J.
Gouillart and Frederick D. Sturdivant, “Spend a Day in the Life of Your
Customers,” Harvard Business Review, January 1994–February 1994, pp.
116–20ff; George S. Day, “The Capabilities of Market-Driven Organiza-
tions,” Journal of Marketing, October 1994, pp. 37–52; R.W. Ruekert,
“Developing a Market Orientation: An Organizational Strategy Perspec-
tive,” International Journal of Research in Marketing,August 1992, pp.
225–46; J. David Lichtenthal and David T. Wilson, “Becoming Market
Oriented,” Journal of Business Research,May 1992, pp. 191–208; George
J. Avlonitis and Spiros P. Gounaris, “Marketing Orientation and Com-
pany Performance: Industrial Vs. Consumer Goods Companies,” Industrial
Marketing Management, September 1997, pp. 385–402; Bernard J. Jaworski
and Ajay K. Kohli, “Market Orientation: Antecedents and Consequences,”
Journal of Marketing,July 1993, pp. 53–70. See also “The Marketing Rev-
olution at Procter & Gamble,” Business Week,July 25, 1988, pp. 72–73ff.;
Frederick E. Webster, Jr., “The Changing Role of Marketing in the Corpo-
ration,” Journal of Marketing,October 1992, pp. 1–17; Franklin S. Houston,
“The Marketing Concept: What It Is and What It Is Not,” Journal of Mar-
keting,April 1986, pp. 81–87; George S. Day, “The Capabilities of Mar-
ket-Driven Organizations,” Journal of Marketing,October 1994, pp. 37–52.
3.For more on the marketing concept in the banking industry, see
“What’s Next—The Bank of Burger King,” Business Week,June 18, 2001,
p. 150; “Could Citi Make Money by Sending Money?” Business Week,
July 16, 2001, p. 83; “What a Bank Should Be,” Business Week Small Biz,
July 16, 2001, pp. 23–28; “Altering Course, Banks Welcome Check
Cashers,” The Wall Street Journal,July 6, 2001, p. B1ff.; “Banks Cozy Up
to Customers,” The Wall Street Journal,April 26, 2001, p. B1ff.; “Online