Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002756 Notes
or Off-Line Banking: Where to Stash Your Cash?” Ecompany, January/
February 2001, pp. 174–76; “A Small Chain Grows by Borrowing Ideas
from Burger Joints,” The Wall Street Journal,May 17, 2000, p. A1ff.; “On
the Road with a Rolling Bank Branch,” The Wall Street Journal,Novem-
ber 6, 1997, p. B1ff.; “Have You Noticed All of Those ATMs Suddenly
Appearing?” The Wall Street Journal,October 7, 1997, p. A1ff. For more
on the marketing concept and churches, see “The Glorious Rise of
Christian Pop,” Newsweek, July 16, 2001, pp. 38–43; “God, Mammon
and ‘Bibleman,’” Newsweek, July 16, 2001, pp. 44–48: “Rappin’ and
Rockin’ for the Lord,” The Wall Street Journal,February 28, 2001, p. B1ff.;
“Registers Ring in Sanctuary Stores,” The Wall Street Journal,December
17, 1999, p. B1ff.; “Religious Advertising Converts, Moving Toward a
Tougher Sell,” The Wall Street Journal,February 24, 1998, p. B2; “Bring-
ing the Good Book to the Outlet Mall,” The Wall Street Journal,
December 2, 1997, p. B1ff.; “Churches Launch ‘In Your Face’ Pitches,”
The Wall Street Journal,November 7, 1997, p. B8. For more on the mar-
keting concept and the academic community, see “The New U: A Tough
Market Is Reshaping Colleges,” Business Week,December 22, 1997, pp.
96–102; “Some Small Colleges Hire Recruiters to Get Bigger Freshman
Class,” The Wall Street Journal,September 5, 1995, p. A1ff. For more on
the marketing concept and the medical profession, see “Grocery List:
Milk, Bread, QuickMedx,” USA Today, January 23, 2001, p. 3B; “See the
Doctor, Get a Toaster,” Business Week,December 8, 1997, pp. 86–87;
“Hospitals Use TV Spots to Boost Business,” The Wall Street Journal,Sep-
tember 26, 1996, p. B10; “Rx: Thirty Minutes on the StairMaster Twice
Weekly,” Newsweek,March 17, 1997, p. 46; “Designing a New Hospital?
Let Malls Be Your Muse,” The Wall Street Journal,August 1, 1994, p.
B1ff.; “Offering Aerobics, Karate, Aquatics, Hospitals Stress Business of
‘Wellness,’” The Wall Street Journal,August 9, 1993, P. B1ff.; “Pediatric
Centers Spring Up to Provide Off-Hour Care,” The Wall Street Journal,
February 13, 1989, p. B1. See also Gary D. Hailey, “The Federal Trade
Commission, the Supreme Court and Restrictions on Professional
Advertising,” International Journal of Advertising8, no. 1 (1989), pp.
1–16; Betsy D. Gelb, Samuel V. Smith, and Gabriel M. Gelb, “Service
Marketing Lessons from the Professionals,” Business Horizons,Septem-
ber–October 1988, pp. 29–34; Valarie A. Zeithaml, A. Pasasuraman, and
Leonard L. Berry, “Problems and Strategies in Services Marketing,” Jour-
nal of Marketing,Spring 1985, pp. 33–46.
4.“Remedies for an Economic Hangover,” Fortune, June 25, 2001, pp.
130–39; “The Best Little Grocery Store in America,” Inc., June 2001, pp.
54–61; “Fanatics!” Inc., April 2001, pp. 36–48; “Internet Nirvana,”
Ecompany, December 2000, pp. 99–108; “The Inc.Web Awards,” Inc.
Tech, No. 4, 2000, pp. 45–86; “The Bride Wore Swag,” Ecompany, Octo-
ber 2000, pp. 201–202; “Why Women Find Lauder Mesmerizing,”
Fortune, May 25, 1998, pp. 96–106; “Smart Managing: The Power of
Reflection,” Fortune,November 24, 1997, pp. 291–96; “Why Some Cus-
tomers Are More Equal than Others,” Fortune,September 19, 1994, pp.
215–24; Stanley F. Slater and John C. Narver, “Market Orientation, Cus-
tomer Value, and Superior Performance,” Business Horizons,March–April
1994, pp. 22–28; “Relationships: Six Steps to Success,” Sales & Marketing
Management,April 1992, pp. 50–58; Stanley F. Slater, “Developing a
Customer Value-Based Theory of the Firm,” Journal of the Academy of
Marketing Science, Spring 1997, pp. 162–67; Sharon E. Beatty, “Keeping
Customers,” Journal of Marketing, April 1994, pp. 124–25; Thomas W.
Gruen, “Relationship Marketing: The Route to Marketing Efficiency and
Effectiveness,” Business Horizons, November–December 1997, pp. 32–38;
A. Parasuraman, “Reflections on Gaining Competitive Advantage
Through Customer Value,” Journal of the Academy of Marketing Science,
Spring 1997, pp. 154–61; Alan W. H. Grant and Leonard A. Schlesinger,
“Realize Your Customers’ Full Profit Potential,” Harvard Business Review,
September–October 1995, pp. 59–72; Diana L. Deadrick, R. B. McAfee,
and Myron Glassman, “‘Customers for Life’: Does It Fit Your Culture?”
Business Horizons, July–August 1997, pp. 11–16; Robert B. Woodruff,
“Customer Value: The Next Source for Competitive Advantage,” Journal
of the Academy of Marketing Science, Spring 1997, pp. 139–53; Robert M.
Morgan, “Aftermarketing: How to Keep Customers for Life Through
Relationship Marketing,” Journal of the Academy of Marketing Science,
Winter 1997, pp. 92–93.
- Available from World Wide Web: http://www.llbean.com; “Here’s
the Maine Store for the Great Outdoors,” The Blade,(Toledo, Ohio),
August 26, 1990; “L.L. Bean Scales Back Expansion Goals to Ensure
Pride in Its Service Is Valid,” The Wall Street Journal,July 31, 1989, p. B3;
“Training at L.L. Bean,” TRAINING, The Magazine of Human Resources
Development,October 1988; “Using the Old (L.L.) Bean,” The Reader’s
Digest,June 1986.
6.“Dot-Com Decline Turns into Lift for the Dot-Orgs,” The Wall
Street Journal,March 12, 2001, p. B1ff.; “With Recruiting Slow, the Air
Force Seeks a New Ad Campaign,” The Wall Street Journal,February 14,
2001, p. A1ff.; “Big Retailers Cutting into Nonprofits’ Tree Sales,” The
Wall Street Journal,December 19, 2000, p. B1ff.; “Dot-Coop, Dot-
Museum, Dot-Pro? Enter Domain of New Web Names,” Investor’s
Business Daily, November 21, 2000, p. A10; “Uncle Sam Wants You—
and So Does Pepsi,” Business Week,September 4, 2000, p. 52; “When
Nonprofits Go After Profits,” Business Week,June 26, 2000, pp. 173–78;
“Army Enlists Net to Be All It Can Be,” USA Today, April 19, 2000, p.
10B; “Uncle Sam Wants You... to Have Fun!” Business Week,February
21, 2000, pp. 98–101; “Modern Marketing Helps Sell Life as a Nun,” The
Wall Street Journal,May 11, 1999, p. B1ff.; “This Exhibit Is Brought to
You by...,” Business Week,November 10, 1997, pp. 91–94; “In Funding
Squeeze, PBS Cozies Up to Madison Avenue ‘Sponsors,’ ” The Wall Street
Journal,July 3, 1996, p. B1ff.; “Non-Profits Get Market-Savvy,” Advertis-
ing Age,May 29, 1995, p. 1ff.; William G. Bowen, “When a Business
Leader Joins a Nonprofit Board,” Harvard Business Review,September–
October 1994, pp. 38–44; “Charities Draw Younger Donors with Hip
Events and Door Prizes,” The Wall Street Journal,April 25, 1994, p. B1;
“Nonprofits Dig into Databases for Big Donors,” The Wall Street Journal,
September 8, 1992, p. B1ff.; William A. Sutton, “Sports Marketing:
Competitive Business Strategies for Sports,” Journal of the Academy of
Marketing Science, Spring 1996, pp. 176–77; Russell W. Jones, Carolyn
Marshall, and Thomas P. Bergman, “Can a Marketing Campaign Be
Used to Achieve Public Policy Goals?” Journal of Public Policy & Market-
ing, Spring 1996, pp. 98–107; J. G. Dees, “Enterprising Nonprofits,”
Harvard Business Review, January–February 1998, pp. 55–67; W. C. Kim
and Renee Mauborgne, “Value Innovation: The Strategic Logic of High
Growth,” Harvard Business Review, January–February 1997, pp. 102–12;
Gerald E. Smith and Paul D. Berger, “The Impact of Direct Marketing
Appeals on Charitable Marketing Effectiveness,” Journal of the Academy
of Marketing Science, Summer 1996, pp. 219–31; Shohreh A. Kaynama,
“Fundraising for Non-Profits,” Journal of the Academy of Marketing
Science, Spring 1997, p.173; C. Scott Greene and Paul Miesing, “Public
Policy, Technology, and Ethics: Marketing Decisions for NASA’s Space
Shuttle,” Journal of Marketing,Summer 1984, pp. 56–67; Alan R.
Andreasen, “Nonprofits: Check Your Attention to Customers,” Harvard
Business Review,May–June 1982, pp. 105–10.
7.“The Black Market Vs. the Ozone,” Business Week,July 7, 1997,
pp. 128–30; “CFC-Span: Refrigerant’s Reign Nears an End,” USA Today,
August 22, 1994, p. 5B; “Who Scores Best on the Environment,” For-
tune,July 26, 1993, pp. 114–22; “Quick, Save the Ozone,” Business
Week,May 17, 1993, pp. 78–79; “Air-Conditioner Firms Put Chill on
Plans to Phase Out Use of Chlorofluorocarbons,” The Wall Street Journal,
May 10, 1993, p. B1ff. See also Alan R. Andreasen, “Social Marketing:
Its Definition and Domain,” Journal of Public Policy & Marketing,Spring
1994, pp. 108–14.
8.For more on Wal-Mart’s efforts, see “Wrestling with Your Con-
science,” Ti m e, November 15, 1999, pp. 72–73; “Wal-Mart Provides
Many an Introduction to Sport Shooting,” The Wall Street Journal,April
15, 1999, p. A1ff. For more on Kmart’s efforts, see “Kmart Sells Out:
Ammo Sales End, under Pressure from PC Prankster,” Investor’s Business
Daily, July 10, 2001, p. A18. For more on Green Mountain, see “Green-
Mountain.com Makes Pitch for Clean Energy,” The Wall Street Journal,
May 1, 2000, p. A36; “Energy: Green Fees,” The Wall Street Journal
Reports,September 13, 1999, p. R12. For more on overseas sweatshops,
see “Global Capitalism: A World of Sweatshops,” Business Week(Special
Report), November 6, 2000, pp. 84–86; “A Life of Fines and Beating,”
Business Week,October 2, 2000, pp. 122–28; “The Root of All Good,”