Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002758 Notes
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9.For more on McDonald’s and its hotel diversification effort, see
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10.For more on Purafil, see “Small Businesses Find International Suc-
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11.For more on JLG, see “The Secret of U.S. Exports: Great Prod-
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13.Available from World Wide Web: http://www.hallmark.com;
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17.Available from World Wide Web: <http://www.kaepa.com>; “Tap-
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18.Philip A. Dover, “Segmentation and Positioning for Strategic Mar-
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2000, pp. 438–41; John Hogan, “Defining Your Market: Winning Strate-
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of Marketing Science, Summer 2000, pp. 442–4; Hershey H. Friedman and
Linda W. Friedman, “Reducing the ‘Wait’ in Waiting-Line Systems:
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54–58; Alex Chernev, “The Effect of Common Features on Brand
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19.For more on General Mills, see “General Mills Intends to Reshape
Doughboy in Its Own Image,” The Wall Street Journal,July 18, 2000, p.
A1ff. See also “Food Marketing,” Brandweek, April 30, 2001, pp. 20–26.
20.For more on wired hotels, see “New at the Inn: Remote-Control
Curtains,” The Wall Street Journal,April 27, 2001, p. W9; “Find Wired
Hotels at Bargain Prices,” Investor’s Business Daily, September 15, 2000,
p. A1; “Hotels Add Fast Internet to Room Services,” Investor’s Business
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Today, September 2, 1999, p. 1Bff.; “For Hotel Guests with Glitches, High-
Tech Room Service,” The Wall Street Journal,August 30, 1999, p. B1ff.
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Wall Street Journal,March 27, 2001, p. B1ff.; “Grown-Up Drinks for Ten-
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Spirits,” The Wall Street Journal,February 12, 2001, p. B1ff.; “Soda Pop
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Hot Market for Health Industry,” The Wall Street Journal,May 1, 1997, p.
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Appropriateness of Fear Appeal Use for Health Care Marketing to the
Elderly: Is It OK to Scare Granny?” Journal of Business Ethics,January
1993, pp. 45–56; “New Converse Shoe Named Run ‘N Gun Is Angering
Critics,” The Wall Street Journal,February 8, 1993, p. B5; “‘Black Death’
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Street Journal,May 12, 1992, p. B6; “Malt Liquor Makers Find Lucrative
Market in the Urban Young,” The Wall Street Journal,March 9, 1992, p.
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Among Youths and Adults, 1979–1993,” Journal of Marketing, April
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22.Girish Punj and David W. Stewart, “Cluster Analysis in Marketing
Research: Review and Suggestions for Application,” Journal of Marketing
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“Segmenting the Computer Aircraft Market with Cluster Analysis,”
Industrial Marketing Management,February 1986, pp. 1–12.