Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 757Ti m e, October 18, 1999, pp. 88–91; “Nike’s Image Problem,” USA Today,
October 4, 1999, p. 1Bff.
9.Edward J. O’Boyle and Lyndon E. Dawson, Jr., “The American
Marketing Association Code of Ethics: Instructions for Marketers,” Jour-
nal of Business Ethics,December 1992, pp. 921–30; Ellen J. Kennedy and
Leigh Lawton, “Ethics and Services Marketing,” Journal of Business
Ethics,October 1993, pp. 785–96; Michael R. Hyman, Robert Skipper,
and Richard Tansey, “Ethical Codes Are Not Enough,” Business Horizons,
March/April, 1990, pp. 15–22; John Tsalikis and David J. Fritzsche,
“Business Ethics: A Literature Review with a Focus on Marketing
Ethics,” Journal of Business Ethics,September, 1989, pp. 695–702; G. R.
Laczniak, R. F. Lusch, and P. E. Murphy, “Social Marketing: Its Ethical
Dimensions,” Journal of Marketing,Spring 1979, pp. 29–36.
10.Mary Anne Raymond and Hiram C. Barksdale, “Corporate Strate-
gic Planning and Corporate Marketing: Toward an Interface,” Business
Horizons,September/October, 1989, pp. 41–48; George S. Day, “Market-
ing’s Contribution to the Strategy Dialogue,” Journal of the Academy of
Marketing Science,Fall 1992, pp. 323–30; P. Rajan Varadarajan and Terry
Clark, “Delineating the Scope of Corporate, Business, and Marketing Strat-
egy,” Journal of Business Research,October–November 1994, pp. 93–106.
11.Available from World Wide Web: <http://www.learningco.com>;
“Broderbund: Identify an Need, Turn a Profit,” Fortune,November 30,
1992, pp. 78–79.
12.“With the Telecom Industry on Hold, Nextel Sends Out a Differ-
ent Signal,” Investor’s Business Daily, March 2, 2001, p. A1; “Keep ’Em
Coming Back,” Business Week E. Biz, May 15, 2000, p. EB20; “Marketers
Put a Price on Your Life,” USA Today, July 7, 1999, p. 3B.
13.“Genesco Names New Executive of Children’s Footwear Division,”
Press Release,Genesco, July 15, 1994; “Toddler University Ends Up in
Westport,” Westport News,March 8, 1991, p. A13; “Whiz Kid,” Connecti-
cut,August 1989, pp. 56–57; “The Young and the Restless,” Children’s
Business,May 1989, p. 29; “Making the Grade,” Young Fashions Maga-
zine,February 1989.
14.Orville C. Walker, Jr., and Robert W. Ruekert, “Marketing’s Role
in the Implementation of Business Strategies: A Critical Review and
Conceptual Framework,” Journal of Marketing,July 1987, pp. 15–33;
Thomas V. Bonoma, “A Model of Marketing Implementation,” 1984
AMA Educators’ Proceedings(Chicago: American Marketing Association,
1984), pp. 185–89; Kevin Romer and Doris C. Van Doren, “Implement-
ing Marketing in a High-Tech Business,” Industrial Marketing
Management,August 1993, pp. 177–86.
15.2000 Annual Report,Gillette Company.
16.“For the Wrist that Has Everything,” Newsweek, June 25, 2001, p.
80; “Now That’s Good Timing,” Business Week Small Biz, April 23, 2001,
p. 14; “You Can Be a New-Product Dynamo: Medtronic, Pizza Hut, ADT
Tell How,” Investor’s Business Daily, April 9, 2001, p. A1; “Movado
Winds Up Lifestyle Effort, Expanded Line, with $15M in Print,”
Brandweek, April 2, 2001, p. 4; “Catching Up to Dick Tracy,” Business
Week,February 12, 2001, p. 100E4; “Timex Pursues Hip, Younger Set in
Ads for Its New iControl Watch,” The Wall Street Journal,May 19, 2000,
p. B2; “Swatch: Ready for Net Time,” Business Week,February 14, 2000,
p. 61; “Timex Puts ‘Iron’ into TV with $5M,” Brandweek,September 22,
1997, p. 6; “Timex Lines Goes for Museum-Goers,” Brandweek,July 21,
1997, p. 8; “Timex Back to Basics to Retro-fit Gen X,” Brandweek,
August 5, 1996, p. 3; “Swatch Adds Metal Watch,” Advertising Age,
November 7, 1994, p. 60; Benetton Readies Watch Campaign,”
Brandweek,August 8, 1994, p. 5; “Indiglo Watch Lights Up Better Times
for Timex,” Brandweek,April 25, 1994, pp. 30–32.Chapter 3
1.Available fromWorld Wide Web: <http://www.i-zone.com>;
“Photo Op: Nike, Polaroid Pair Up for Footwear Line,” Advertising Age,
April 2, 2001, p. 8; “Polaroid Teen Focus Advances I-Zone Effort,”Brandweek, February 26, 2001, p. 8B; “From Kids to Adults, the USA Is
Stuck on Stickers,” USA Today, February 14, 2001, p. 1Dff.; “Hazy Pic-
ture at Polaroid,” Business Week,December 4, 2000, pp. 95–96; “Polaroid
Preps I-Zone’s Next Step, as Scanner, Combo Cam Get Jiggy,” Brandweek,
October 2, 2000, p. 18; “Polaroid Combo Cam Targets Teens,” Advertis-
ing Age, July 17, 2000, p. 65; “The Techies Grumbled, but Polaroid’s
Pocket Turned into a Huge Hit,” The Wall Street Journal,May 2, 2000, p.
A1ff.; “Camera Makers Aim to Snap Up Teens’ Attention,” Advertising
Age, May 1, 2000, p. 14; “Re-Imaged Image Maker,” Brandweek, March
13, 2000, pp.22–23; “Targeting Teens Pays Off for Polaroid,” Advertising
Age, March 6, 2000, p. 16; 2000 Annual Report, Polaroid.
2.Mark B. Houston, “Competing for the Future: Breakthrough Strate-
gies for Seizing Control of Your Industry and Creating the Markets of
Tomorrow,” Journal of the Academy of Marketing Science, Winter 1996, pp.
77–79; George S. Day and Robin Wensley, “Assessing Advantage: A
Framework for Diagnosing Competitive Superiority,” Journal of Marketing,
April 1988, pp. 1–20; Kevin P. Coyne, “Sustainable Competitive Advan-
tage—What It Is, What It Isn’t,” Business Horizons,January/February
1986, pp. 54–61; Michael E. Porter, Competitive Advantage—Creating and
Sustaining Superior Performance(New York: Free Press, MacMillan, 1986).
3.“GM Warms Up Its Branding Iron,” Business Week,April 16, 2001,
pp. 56–58; “GM Still Pushing Lame-Duck Oldsmobiles,” USA Today,
February 19, 2001, p. 4B; “One Last Look at Oldsmobile,” Brandweek,
Janary 8, 2001, pp. 28–32; “GM: ‘Out with the Olds’ Is Just the Start,”
Business Week,December 25, 2000, p. 57; “In Order to Grow, GM Finds
that the Order of the Day Is Cutbacks,” The Wall Street Journal,Decem-
ber 18, 2000, p. A1ff.; “How to Sell a Dying Brand,” Advertising Age,
December 18, 2000, p. 4ff.; “After Decades of Brand Bodywork, GM
Parks Oldsmobile—for Good,” The Wall Street Journal,December 13,
2000, p. B1ff.; “GM Decides to Shutter Oldsmobile,” USA Today,
December 13, 2000, p. 3B; “Oldsmobile to Go as GM Outlines Cost-
Cutting Steps,” Investor’s Business Daily, December 13, 2000, p. A13.
4.“Taking On Procter & Gamble,” Inc., October 2000, pp. 66–71.
5.Brian Wansink and Michael L. Ray, “Advertising Strategies to
Increase Usage Frequency,” Journal of Marketing, January 1996, pp.
31–46; Ian C. MacMillan and Rita G. McGrath, “Discover Your Prod-
ucts’ Hidden Potential,” Harvard Business Review, May–June 1996, pp.
58–73; Ian C. MacMillan and Rita G. McGrath, “Discovering New
Points of Differentiation,” Harvard Business Review, July–August 1997,
pp. 133–38ff.; Des Thwaites, Keith Walley, and Steve Foots, “Systematic
Management of Differential Advantage,” Industrial Marketing Manage-
ment, May 1996, pp. 209–22.
6.For more on Coleman, see “Events Light Coleman’s Fire,” Advertis-
ing Age, June 18, 2001, p. 61; “Growing to Match Its Brand Name,”
Fortune,June 13, 1994, p. 114; “Coleman’s Familiar Name Is Both Help
and Hindrance,” The Wall Street Journal,May 17, 1990, p. B2.
7.For more on E-Z-Go, see “Off-Roading, Golf-Cart Style,” The Wall
Street Journal,June 14, 2001, p. B1ff. For more on McDonald’s, see “Dis-
ney Orders McDonald’s Burger Joint for New Park,” USA Today, January
15, 2001, p. 1B; “For East German Pair, McDonald’s Serves Up an Eco-
nomic Parable,” The Wall Street Journal,November 8, 1999, p. A1ff.;
“Fast-food Icon Wants Shine Restored to Golden Arches,” USA Today,
May 1, 1998, p. 1Bff.; “McD’s Eyes Rollout of Loyalty Card,” Advertising
Age,April 27, 1998, p. 3; “A Really Big Mac,” Newsweek,November 17,
1997, pp. 56–58; “Why You Won’t Find Any Egg McMuffins for Break-
fast in Brazil,” The Wall Street Journal,October 23, 1997, p. A1ff.;
“Burger Wars Sizzle as McDonald’s Clones the Whopper,” The Wall Street
Journal,“September 17, 1997, p. B1ff.; “Toilet Paper and a Big Mac,”
American Demographics,July 1996, p. 15–16; “McDonald’s Conquers the
World,” Fortune,October 17, 1994, pp. 103–16.
8.For more on Heinz EZ Squirt, see “Heinz Picks Purple as New EZ
Squirt Color,” Brandweek, June 25, 2001, p. 7; “Kids Salivate for New,
Yucky, Weirdly Colored Food,” USA Today, April 23, 2001, p. 7B; “Do
E-Ads Have a Future?” Business Week E.Biz, January 22, 2001, pp.
EB46–EB50; “Squeezing New from Old,” USA Today, January 4, 2001,