Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002760 Notes
Craze to Pacific Rim,” Advertising Age,April 27, 1998, p. 28; “Starbucks:
Making Values Pay,” Fortune,September 29, 1997, pp. 261–72; “Star-
bucks Gives Vitamin Jolt to Frappuccino Drink,” Advertising Age,Septem-
ber 15, 1997, p. 82; “Restaurant Brands Fill Supermarkets,” USA Today,
August 26, 1997, p. 1Bff.; “Starbucks Does Not Live by Coffee Alone,”
Business Week,August 5, 1996, p. 76; “Japan’s Staid Coffee Bars Wake
Up and Smell Starbucks,” The Wall Street Journal,July 25, 1996, p. B1ff.
9.For more on patents, see “Would You Buy a Patent License from
This Man?” Ecompany, April 2001, pp. 104–10; “PrilosecTime Is Just
About Up,” Business Week,January 8, 2001, p. 47; “Eli Lilly Loses Prozac
Patent-Protection Battle,” The Wall Street Journal,August 10, 2000, p.
A3ff.; “Businesses Battle over Intellectual Property,” USA Today, August
2, 2000, p. 1Bff.; “Qualcomm Hits the Big Time,” Fortune, May 15, 2000,
pp. 213–29; “New Teeth for Old Patents,” Business Week,November 30,
1998, pp. 92–95; “What’s Next—A Patent for the 401(K)?” Business
Week,October 26, 1998, pp. 104–107; “Drug Pirates,” Fortune, October
12, 1998, pp. 146–48.
10.For more on Microsoft’s Xbox, see “This Game’s Not Over Yet,”
Fortune, July 9, 2001, p. 164; “...Games,” The Wall Street Journal
Reports,June 25, 2001, p. R6; “Game Wars 5.0,” Newsweek, May 28,
2001, pp. 65–66; “Let the Game-System War Begin,” USA Today, May
21, 2001, p. 3D; “The Battle of Seattle,” Ti m e, May 21, 2001, pp. 58–59;
“Sony, AOL Join Up to Link PlayStation 2 to Internet in Move to Out-
flank Microsoft,” The Wall Street Journal,May 15, 2001, p. A3; “Xbox
Marks the Spot for Launch of Microsoft’s Game,” USA Today, April 23,
2001, p. 1B; “As Microsoft’s Xbox Debut Nears, Fan Sites Get Cocky,
Rivals—Wary,” The Wall Street Journal,April 12, 2001, p. B1ff.; “How
Microsoft Hopes to Win with Xbox,” The Wall Street Journal,January 31,
2001, p. B1ff.; “Game Wars,” Ti m e, March 20, 2000, pp. 44–45; “How
Four Renegades Persuaded Microsoft to Make a Game Machine,” The
Wall Street Journal,March 10, 2000, p. B1ff.
11.Peter J. Williamson, “Asia’s New Competitive Game,” Harvard
Business Review, September–October 1997, pp. 55–67; David J. Collis
and Cynthia A. Montgomery, “Competing on Resources: Strategy in the
1990s,” Harvard Business Review, July–August 1995, pp. 118–28; “How
Goodyear Forecast a Great Decade,” American Demographics,March
1995, p. 39; “Firms Analyze Rivals to Help Fix Themselves,” The Wall
Street Journal,May 3, 1994, p. B1ff.; Thomas S. Gruca and D Sudhar-
shan, “A Framework for Entry Deterrence Strategy: The Competitive
Environment, Choices, and Consequences,” Journal of Marketing, July
1995, pp. 44–55; Venkatram Ramaswamy, Hubert Gatignon, and David
J. Reibstein, “Competitive Marketing Behavior in Industrial Markets,”
Journal of Marketing, April 1994, pp. 45–55; Z. S. Deligonul and S. T.
Cavusgil, “Does the Comparative Advantage Theory of Competition
Really Replace the Neoclassical Theory of Perfect Competition?” Journal
of Marketing, October 1997, pp. 65–73; J. S. Armstrong, “Co-Opetition,”
Journal of Marketing, April 1997, pp. 92–95; John L. Haverty and
Myroslaw J. Kyj, “What Happens when New Competitors Enter an
Industry,” Industrial Marketing Management20, no. 1 (1991), pp. 73–80;
Arch G. Woodside and Elizabeth J. Wilson, “Diagnosing Customer Com-
parisons of Competitors’ Marketing Mix Strategies,” Journal of Business
Research,October–November 1994, pp. 133–44; David W. Cravens and
Shannon H. Shipp, “Market-Driven Strategies for Competitive Advan-
tage,” Business Horizons,January/February, 1991, pp. 53–61; William W.
Keep, Glenn S. Omura, and Roger J. Calantone, “What Managers
Should Know about Their Competitors’ Patented Technologies,” Indus-
trial Marketing Management,July 1994, pp. 257–64.
12.Kao(Cambridge, MA: Harvard Business School Press, 1984); Bruce
R. Klemz, “Managerial Assessment of Potential Entrants: Processes and
Pitfalls,” International Journal of Research in Marketing, June 2001, p. 37.
13.For more on P&G, see “P&G Wins Lawsuit, Loses Market,” Adver-
tising Age,September 18, 1989, p. 72. For more on corporate spying, see
“More Firms Hire Sleuths to Avoid Nasty Surprises,” USA Today, June
26, 2001, p. 1Bff.; “Your Employees Love IM. Should You Worry?” Ecom-
pany, June 2001, pp. 102–106; “Spooked: Is That Salesman Really a
Spy?” Fortune, January 8, 2001, p. 192; Adam L. Penenberg and Marc
Barry, Spooked: Espionage in Corporate America(New York: Harper-
Collins, 2000); “Hey, It’s Not Prying; It’s Competitive Intelligence,”
Raleigh News & Observer, August 6, 2000, p. 14E; “Call It Mission Impos-
sible Inc.—Corporate-Spying Firms Thrive,” The Wall Street Journal,July
3, 2000, p. B1ff.; “Protecting Corporate Secrets: Does Your Company
Own What You Know?” USA Today, January 19, 2000, p. 1Aff.; “Eyeing
the Competition,” Ti m e, March 22, 1999, pp. 58–60; “How Safe Are
Your Secrets?” Fortune,September 8, 1997, pp. 114–20; “High-Tech
Tools Usher in Stolen-Information Age,” USA Today,April 10, 1997, p.
1Bff. For more on the Oracle/Microsoft case, see “Oracle Case Shines
Light on Corporate Spying,” Investor’s Business Daily, June 30, 2000, p.
A7; “Oracle-Style Investigations Common, Experts Say,” USA Today,
June 29, 2000, p. 3B; “How Piles of Trash Became Latest Focus in Bitter
Software Feud,” The Wall Street Journal,June 29, 2000, p. A1ff.; “Oracle
Hired Firm to Probe Microsoft Allies, The Wall Street Journal,June 28,
2000, p. A3ff. For more on other specific cases, see “System Breach Is
Stirring Up Airline Rivalry,” The Wall Street Journal,June 27, 2000, p.
B1ff.; “China’s Spies Target Corporate America,” Fortune,March 30,
1998, pp. 118–22; “In the Debris of a Failed Merger: Trade Secrets,” The
Wall Street Journal,March 10, 1998, p. B1ff.; “Ex-Kodak Manager Is Sen-
tenced to Jail; Company Sues Scherer,” The Wall Street Journal,
November 17, 1997, p. B17. See also Shaker A. Zahra, “Unethical Prac-
tices in Competitive Analysis: Patterns, Causes and Effects,” Journal of
Business Ethics,January 1994, pp. 53–62.
14.“A Whole New Wave of Japanese Exports Is Headed Westward,”
The Wall Street Journal,November 14, 1997, p. A1ff.
15.Rajdeep Grewal, “Building Organizational Capabilities for Manag-
ing Economic Crisis: The Role of Market Orientation and Strategic
Flexibility,” Journal of Marketing, April 2001, pp. 67–81; “Gas Prices May
Level Off—Until Next Summer,” USA Today, May 22, 2001, p. 1Aff.;
“Daimler Thinks Small: With Gas Prices Soaring, Will Americans Get
‘Smart’?” Newsweek, May 21, 2001, p. 48; “Europeans Unmoved by
USA’s Energy Plight,” USA Today, May 17, 2001, p. 8A; “Diesel-Sippers
Win Fans as Gas Prices Soar,” USA Today, Mary 15, 2001, p. 1B; “Shock
at the Wheel: Wonder Why Gas Prices Suddenly Got So High?” The
Wall Street Journal,May 14, 2001, p. A1ff.; “Wary Consumers Watch as
Inflation Nudges Prices Up,” USA Today, April 30, 2001, p. 1Bff.; “Time
for a Reality Check,” Business Week,December 2, 1996, pp. 58–67;
“Industry Covets Potential of Pacific Rim,” USA Today,June 17, 1996, p.
1Bff.; “Biggest Show of Force in a Decade Halts Slide of the Dollar—for
Now,” The Wall Street Journal,May 5, 1994, p. A1ff.; “Demand for Wood
Leads to Building Panic,” USA Today,March 17, 1993, p. 1Bff.
16.“New Frontiers: A New Brand of Tech Cities,” Newsweek, April
30, 2001, pp. 44–70; “Technology: The Era of Living Wirelessly,” USA
Today Bonus, June 26, 2001; “Technology: What’s Ahead,” The Wall
Street Journal Reports,June 25, 2001; “tough Times in Techland,” The
Wall Street Journal,December 28, 2000, p. B1ff.; “Tech Extra: Consumer
Electronics,” Investor’s Business Daily, December 8, 2000; “Technology:
How Technology Has Changed the Way We...,” The Wall Street Journal
Reports,November 13, 2000; “Telecommunications: Untangling the
Cord,” The Wall Street Journal Reports,September 18, 2000; “Tech Extra:
The Web Goes Wireless,” Investor’s Business Daily, September 15, 2000;
“Gadget Envy,” The Wall Street Journal,August 3, 2000, p. B1ff.; “Special
Report: Wireless in Cyberspace,” Business Week,May 29, 2000, pp.
136–64; “Special Report: Digital Wheels,” Business Week,April 10,
2000, pp. 114–24; “Entertainment + Technology: Together at Last,” The
Wall Street Journal Reports,March 20, 2000; “Technology: Cleaning Out
Your Desk,” The Wall Street Journal Reports,November 15, 1999; “The
Internet Age,” Business Week,October 4, 1999, pp. 69–98; “Beyond the
PC,” Business Week,March 8, 1999, pp. 79–88; “Technology: Thinking
about Tomorrow,” The Wall Street Journal Reports,November 16, 1998;
“Digital D-Day,” Business Week,October 26, 1998, pp. 144–58; “Tech-
nology: In the Chips,” The Wall Street Journal Reports,June 15, 1998;
Robert A. Peterson, Sridhar Balasubramanian, and Bart J. Bronnenberg,
“Exploring the Implications of the Internet for Consumer Marketing,”
Journal of the Academy of Marketing Science, Fall 1997, pp. 329–46; John
Deighton, “Commentary on ‘Exploring the Implications of the Internet