Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002780 Notes
Nakata and K Sivakumar, “National Culture and New Product Develop-
ment: An Integrative Review,” Journal of Marketing, January 1996, pp.
61–72; William H. Murphy and Linda Gorchels, “How to Improve Prod-
uct Management Effectiveness,” Industrial Marketing Management,
January 1996, pp. 47–58; Gary S. Lynn, Joseph G. Morone, and Albert S.
Paulson, “Marketing and Discontinuous Innovation: The Probe and
Learn Process,” California Management Review, Spring 1996, pp. 8–37;
Dorothy Leonard and Jeffrey F. Rayport, “Spark Innovation Through
Empathic Design,” Harvard Business Review, November–December 1997,
pp. 102–8ff.; Gary L. Ragatz, Robert B. Handfield, and Thomas V. Scan-
nell, “Success Factors for Integrating Suppliers into New Product
Development,” Journal of Product Innovation Management, May 1997, pp.
190–202; X. M. Song and Mitzi M. Montoya-Weiss, “Critical Develop-
ment Activities for Really New Versus Incremental Products,” Journal of
Product Innovation Management, March 1998, pp. 124–35.
21.“Hallmark Hits the Mark,” USA Today, June 14, 2001, p. 1Dff.;
“Pickups Get Women’s Touch,” USA Today, June 13, 2001 p. 1Bff.;
“Windstar’s Designing Women,” USA Today, July 19, 1999, p. 3B;
“Where Great Ideas Come From,” Inc.,April 1998, pp. 76–94; Ari-
Pekka Hameri and Jukka Nihtila, “Distributed New Product
Development Project Based on Internet and World-Wide Web: A Case
Study,” Journal of Product Innovation Management, March 1997, pp.
77–87; “Seeing the Future First,” Fortune,September 5, 1994, pp. 64–70;
“Detroit’s New Strategy to Beat Back Japanese Is to Copy Their Ideas,”
The Wall Street Journal,October 1, 1992, p. A1ff.
22.“It Was a Hit in Buenos Aires—So Why Not Boise?” Business
Week,September 7, 1998, pp. 56–58; Don R. Graber, “How to Manage a
Global Product Development Process,” Industrial Marketing Management,
November 1996, pp. 483–89; “U.S. Companies Shop Abroad for Product
Ideas,” The Wall Street Journal,March 14, 1990, p. B1ff.
23.Eric von Hippel, The Sources of Innovation(New York: Oxford Uni-
versity Press, 1988).
24.“Gun Makers to Push Use of Gun Locks,” The Wall Street Journal,
May 9, 2001, p. B12; “U.S. Recalls Millions of Evenflo ‘Joyride’ Infant
Seats, Carriers,” The Wall Street Journal,May 2, 2001, p. B6; “Cosco’s
History Reads Like Recipe for Recalls,” USA Today, April 4, 2001, p.
1Bff.; “Stand Up and Fight,” Business Week,September 11, 2000, pp.
54–55; “Why One Jury Dealt a Big Blow to Chrysler in Minivan-Latch
Case,” The Wall Street Journal,November 19, 1997, p. A1ff.; “Chinese
Discover Product-Liability Suits,” The Wall Street Journal,November 13,
1997, p. B1ff.; Paula Mergenhagen, “Product Liability: Who Sues?”
American Demographics,June 1995, pp. 48–55; “How a Jury Decided that
a Coffee Spill Is Worth $2.9 Million,” The Wall Street Journal,September
1, 1994, p. A1ff.; Paul A. Herbig and James E. Golden, “Innovation and
Product Liability,” Industrial Marketing Management,July 1994, pp.
245–56; Robert N. Mayer and Debra L. Scammon, “Caution: Weak
Product Warnings May Be Hazardous to Corporate Health,” Journal of
Business Research,June 1992, pp. 347–60; Thomas V. Greer, “Product
Liability in the European Community: The Legislative History,” Journal
of Consumer Affairs,Summer 1992, pp. 159–76.
25.“Want Shelf Space at the Supermarket? Ante Up,” Business Week,
August 7, 1989, pp. 60–61; “Grocer ‘Fee’ Hampers New-Product
Launches,” Advertising Age,August 3, 1987, p. 1ff; Frank H. Alpert,
Michael A. Kamins, and John L. Graham, “An Examination of Reseller
Buyer Attitudes Toward Order of Brand Entry,” Journal of Marketing,July
1992, pp. 25–37.
26.“This Bright Idea Could Make GE a Billion,” Business Week,
December 4, 1989, p. 120.
27.Fred Langerak, Ed Peelen, and Harry Commandeur, “Organizing
for Effective New Product Development,” Industrial Marketing Manage-
ment, May 1997, pp. 281–89; Keith Goffin, “Evaluating Customer
Support During New Product Development—An Exploratory Study,”
Journal of Product Innovation Management, January 1998, pp. 42–56; Paul
S. Adler, Avi Mandelbaum, Vien Nguyen, and Elizabeth Schwerer, “Get-
ting the Most Out of Your Product Development Process,” Harvard
Business Review, March–April 1996, pp. 134–52; Frank R. Bacon, Jr., and
Thomas W. Butler, Jr., Planned Innovation,rev. ed. (Ann Arbor: Institute
of Science and Technology, University of Michigan, 1980); Christer
Karlsson and Par Ahlstrom, “Perspective: Changing Product Develop-
ment Strategy—A Managerial Challenge,” Journal of Product Innovation
Management, November 1997, pp. 473–84.
28.“Torture Testing,” Fortune, October 2, 2000, pp. 244B–X; “Indus-
try’s Amazing New Instant Prototypes,” Fortune,January 12, 1998, pp.
120E–L; “Secrets of Product Testing,” Fortune,November 28, 1994, pp.
166–72; “A Smarter Way to Manufacture,” Business Week,April 30,
1990, pp. 110–17; “Oops! Marketers Blunder Their Way through the
‘Herb Decade,’ ” Advertising Age,February 13, 1989, p. 3ff.
29.For more on Gillette’s razor costs, see “Gillette’s Edge,” Brandweek,
May 28, 2001, p. 5; “No New CEO, but Gillette Does Have a New Prod-
uct,” Advertising Age, November 6, 2000, p. 25; “Brands in a Bind,”
Business Week,August 28, 2000, pp. 234–38; “Gillette Loses Face,” For-
tune, November 8, 1999, pp. 147–52; “Everything’s at a Premium,”
Advertising Age, August 2, 1999, pp. 12–15; “Would You Spend $1.50 for
a Razor Blade?” Business Week,April 27, 1998, p. 46; “The Men Who
Broke Mach3,” Ti m e ,April 27, 1998, p. 4; “Gillette Puts $300 Mil
behind Its Mach3 Shaver,” Advertising Age,April 20, 1998, p. 6; “How
Gillette Brought Its MACH3 to Market,” The Wall Street Journal,April
15, 1998, p. B1ff.; “Gillette Finally Reveals Its Vision of the Future, and
It Has 3 Blades,” The Wall Street Journal,April 14, 1998, p. A1ff. For
more on Gillette’s toothbrush costs, see “All About Gadgets and Gizmos-
ity,” Fortune, February 19, 2001, p. 264; “Gillette Lines Up Oral-B Ad
Push,” Advertising Age, December 4, 2000, p. 22; “Fashionable Mouths
Bristle at the Ordinary,” USA Today, May 10, 2000, p. 5D; “Oral-B
Hopes New Toothbrush Scrubs the Competition,” USA Today, January 4,
1999, p. 10B; “New Toothbrush Is Big-Ticket Item,” The Wall Street Jour-
nal,October 27, 1998, p. B1ff.
30.“Oops! Marketers Blunder Their Way Through the ‘Herb
Decade,’ ” Advertising Age,February 13, 1989, p. 3ff.
31.“An Rx for Drug Trials,” Business Week E.Biz, December 11, 2000,
pp. EB66–EB68; “Web Sites Give Retailers Better Way to Test-Market
Products,” USA Today, August 29, 2000, p. 3B; “Can Procter & Gamble
Change Its Culture, Protect Its Market Share, and Find the Next Tide?”
Fortune, April 26, 1999, pp. 146–52; “To Test or Not to Test...,” Ameri-
can Demographics, June 1998, p. 64; John R. Dickinson and Carolyn P.
Wilby, “Concept Testing With and Without Product Trial,” Journal of
Product Innovation Management, March 1997, pp. 117–25; “Born to Be a
Little Too Wild,” Business Week,December 18, 2000, pp. 69–70.
32.William E. Souder, David Buisson, and Tony Garrett, “Success
Through Customer-Driven New Product Development: A Comparison
of U.S. and New Zealand Small Entrepreneurial High Technology
Firms,” Journal of Product Innovation Management, November 1997, pp.
459–72; Artemis March, “Usability: The New Dimension of Product
Design,” Harvard Business Review, September 1994–October 1994, pp.
144–49; Peter H. Bloch, “Seeking the Ideal Form: Product Design and
Consumer Response,” Journal of Marketing, July 1995, pp. 16–29; Roger J.
Calantone, “Engines of Innovation: U.S. Industrial Research at the End
of an Era,” Journal of Product Innovation Management, July 1997, pp.
315–17; George M. Chryssochoidis and Veronica Wong, “Rolling Out
New Products Across Country Markets: An Empirical Study of Causes of
Delays,” Journal of Product Innovation Management, January 1998, pp.
16–41; Erik J. Hultink, Abbie Griffin, Susan Hart, and Henry S. Robben,
“Industrial New Product Launch Strategies and Product Development
Performance,” Journal of Product Innovation Management, July 1997, pp.
243–57; Alan Flaschner, “Technology Fountainheads: The Management
Challenge of R&D Consortia,” Journal of Product Innovation Management,
July 1997, pp. 309–12; William Q. Judge, Gerald E. Fryxell, and Robert
S. Dooley, “The New Task of R&D Management: Creating Goal-
Directed Communities for Innovation,” California Management Review,
Spring 1997, pp. 72–85; John P. Workman, Jr., “Marketing’s Limited Role
in New Product Development in One Computer Systems Firm,” Journal
of Marketing Research,November 1993, pp. 405–21.