Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 779ture,” The Wall Street Journal,June 17, 1999, p. B10; “8–Tracks, Beta-
max—and Divx?” Business Week,November 9, 1998, pp. 108–10; “DVDs
Catch On (but Don’t Junk the VCR Yet),” The Wall Street Journal,Sep-
tember 8, 1998, p. B1ff.; “A New Spin,” Time, August 24, 1998, pp. 60–61.
11.“Video Games Win Respect as Researchers Adapt Features for
Computer Programs,” The Wall Street Journal,August 29, 1991, p. B1ff.;
“Multimedia Goes Mainstream,” Business Marketing,June 1991, pp.
20–22; “A New Spin on Videodiscs,” Newsweek,June 5, 1989, pp. 68–69.
12.2000 Annual Report,RJR Nabisco; “Oreo, Ritz Join Nabisco’s Low-
Fat Feast,” Advertising Age,April 4, 1994, p. 3ff.; “They’re Not Crying in
Their Crackers at Nabisco,” Business Week,August 30, 1993, p. 61;
“Nabisco Unleashes a New Batch of Teddies,” Adweek’s Marketing Week,
September 24, 1990, p. 18.
13.For more on Tide, see 2000 Annual Report,Procter & Gamble;
“Detergent Tablets of the ‘70s Make a Comeback,” USA Today, July 27,
2000, p. 9B; “Boom in Liquid Detergents Has P&G Scrambling,” The
Wall Street Journal,September 25, 1997, p. B1ff.; “Ultra-Clean—Retail
Cheers Still More P&G Concentrates,” Advertising Age,August 22,
1994, p. 1ff.; “Detergent Industry Spins into New Cycle,” The Wall Street
Journal,January 5, 1993, p. B1ff.; “P&G Unleashes Flood of New Tide
Products,” Advertising Age,June 16, 1986, p. 3ff. For more on rescuing
products online, see “How the Web Rescued Quisp from a Cereal Killing,”
The Wall Street Journal,April 24, 2000, p. B1ff.; “Oh, Heavenly Tastes:
We Miss You Back on Earth,” USA Today, March 24, 2000, p. 5D. See
also “The Hard Life of Orphan Brands,” The Wall Street Journal,April 13,
2001, p. B1ff.; “Orphan Relief,” Advertising Age, March 19, 2001, p. 3ff.
14.For more on rejuvenating mature products, see “Dawn Gets Grease
Out of Traffic’s Way after Tanker Truck Spill,” Raleigh News & Observer,
May 6, 1998, p. 1Aff.; Brian Wansink, “Making Old Brands New,” Amer-
ican Demographics,December 1997, pp. 53–58; “Classic Roller Skates
Return as Safety Fears Dull Blades,” The Wall Street Journal,October 24,
1997, p. B1ff.; “Dusting Off the Britannica,” Business Week,October 20,
1997, pp. 143–46; “Never Say ‘Old and Lousy,’ ” Fortune,October 13,
1997, p. 40; “At Du Pont, Time to Both Sow and Reap,” Business Week,
September 29, 1997, pp. 107–8; “A Boring Brand Can Be Beautiful,”
Fortune,November 18, 1991, pp. 169–77; “Teflon Is 50 Years Old, but
Du Pont Is Still Finding New Uses for Invention,” The Wall Street Jour-
nal,April 7, 1988, p. 34; Stephen W. Miller, “Managing Imitation
Strategies: How Later Entrants Seize Markets From Pioneers,” Journal of
the Academy of Marketing Science, Summer 1996, pp. 277–78; Richard E.
Anderson, “Phased Product Development Friend or Foe?” Business Hori-
zons, November–December 1996, pp. 30–36; Regina Fazio Maruca and
Amy L. Halliday, “When New Products and Customer Loyalty Collide,”
Harvard Business Review,November–December 1993, pp. 22–36.
15.For more on Dryel, see “The Dirt on At-Home Dry Cleaning,” The
Wall Street Journal,September 15, 2000, p. W14; “Does P&G Still Mat-
ter?” Advertising Age, September 25, 2000, pp. 48–54; “P&G Shifts
Strategy for Dryel,” Advertising Age, January 24, 2000, p. 4; “Novel P&G
Product Brings Dry Cleaning Home,” The Wall Street Journal,November
19, 1997, p. B1ff. For more on Net appliances, see “Net Appliances Do
the Job for Surfing and E-Mail,” Investor’s Business Daily, March 1, 2001,
p. A8; “Sometimes Less Is Less,” Business Week,January 15, 2001, p. 23;
“PCs Unplugged,” Brandweek, January 1, 2001, pp. 25–27; “Appliance
Shopping,” Fortune, December 18, 2000, pp. 339–44; “Audrey: Cute, but
No Raving Beauty,” Business Week,November 13, 2000, p. 35; “Audrey
Aiming for ‘Palm’-Sized Success,” Investor’s Business Daily, October 18,
2000, p. A8; “Audrey Waltzes Off with My Heart,” USA Today, October
18, 2000, p. 3D.
16.“Too Many Choices,” The Wall Street Journal,April 20, 2001, p.
B1ff.; “Reposition: Simplifying the Customer’s Brandscape,” Brandweek,
October 2, 2000, pp. 36–48; “Consumers to GM: You Talking to Me?”
Business Week,June 19, 2000, pp. 213–16; “How Growth Destroys Differ-
entiation,” Brandweek, April 24, 2000, pp. 42–50; “P&G, Seeing
Shoppers Were Being Confused, Overhauls Marketing,” The Wall Street
Journal,January 15, 1997, P. A1ff.; “Make It Simple,” Business Week,September 9, 1996, pp. 96–104; “Diaper Firms Fight to Stay on the Bot-
tom,” The Wall Street Journal,March 23, 1993, p. B1ff.; “Multiple
Varieties of Established Brands Muddle Consumers, Make Retailers
Mad,” The Wall Street Journal,January 24, 1992, p. B1ff.
17.“Too Many Choices,” The Wall Street Journal,April 20, 2001, p.
B1ff.; “Special Report: New Products,” Ad Age International,April 13,
1998, pp. 17–20; “The Ghastliest Product Launches,” Fortune,March 16,
1998, p. 44; “New and Improved,” American Demographics,March 1998,
p. 32; “Seems the Only Problem with New Products Is That They’re
New,” Brandweek,August 22, 1994, pp. 36–40; “Flops: Too Many New
Products Fail. Here’s Why—and How to Do Better,” Business Week,
August 16, 1993, pp. 76–82; Brian D. Ottum and William L. Moore,
“The Role of Market Information in New Product Success/Failure,” Jour-
nal of Product Innovation Management, July 1997, pp. 258–73.
18.“Makers of Chicken Tonight Find Many Cooks Say, ‘Not
Tonight,’ ” The Wall Street Journal,May 17, 1994, p. B1ff.; “Failure of Its
Oven Lovin’ Cookie Dough Shows Pillsbury Pitfalls of New Products,”
The Wall Street Journal,June 17, 1993, p. B1ff.; Sharad Sarin and Gour
M. Kapur, “Lessons From New Product Failures: Five Case Studies,”
Industrial Marketing Management,November 1990, pp. 301–14.
19.“How Top Software Firms Dominate,” Investor’s Business Daily,
June 12, 2001, p. A1; “Opening the Spigot,” Business Week E.Biz, June 4,
2001, pp. EB16–Eb20; “Digital Workflow Speeds Time to Shelf,” Brand
Packaging,March/April 2001, pp. 24–26; “Shelf Life Is Short for Innova-
tions: How to Speed Products to Market,” Investor’s Business Daily,
February 26, 2001, p. A1; “How the Web Is Retooling Detroit,” Business
Week,November 27, 2000, pp. 194B–D; “How Fast Can This Baby Go?”
Business Week,April 10, 2000, pp. 38–40; Kathleen M. Eisenhardt and
Shona L. Brown, “Time Pacing: Competing in Markets That Won’t
Stand Still,” Harvard Business Review, March–April 1998, pp. 59–69;
Marco Iansiti and Alan MacCormack, “Developing Product on Internet
Time,” Harvard Business Review, September–October 1997, pp. 108–17;
Bryan Lilly and Rockney Walters, “Toward a Model of New Product Pre-
announcement Timing,” Journal of Product Innovation Management,
January 1997, pp. 4–20; Richard Bauhaus, “Developing Products in Half
the Time,” Journal of Product Innovation Management, January 1997, pp.
68–69; “Fast-Selling Software that Hurries Products to Market,” Fortune,
April 29, 1996, p. 150Cff.; Joseph T. Vesey, “Time-to-Market: Put Speed
in Product Development,” Industrial Marketing Management,May 1992,
pp. 151–58. For more on P&G’s efforts to bring products to market faster,
see “Brands in a Bind,” Business Week,August 28, 2000, pp. 234–238;
“Warm and Fuzzy Won’t Save Procter & Gamble,” Business Week,June
26, 2000, pp. 48–50; “Is P&G’s Makeover Only Skin-Deep?” Business
Week,November 15, 1999, p. 52; “P&G and Unilever’s Giant
Headaches,” Advertising Age, May 24, 1999, pp. 22–28.
20.“How Burger King Got Burned in Quest to Make the Perfect Fry,”
The Wall Street Journal,January 16, 2001, p. A1ff.; “Tailoring World’s
Cars to U.S. Tastes,” The Wall Street Journal,January 15, 2001, p. B1ff.;
“From Research Dollars to Riches,” Investor’s Business Daily, December 5,
2000, p. A1ff; “Look Who’s Doing R&D,” Fortune, November 27, 2000,
pp. 232C-Z; “Why Dow Chemical Finds Slime Sublime,” The Wall Street
Journal,November 15, 1999, p. B1ff.; “Product Development Is Always
Difficult; Consider the Frito Pie,” The Wall Street Journal,October 25,
1999, p. A1ff.; Robert Polk, Richard E. Plank, and David A. Reid, “Tech-
nical Risk and New Product Success: An Empirical Test in High
Technology Business Markets,” Industrial Marketing Management, Novem-
ber 1996, pp. 531–43; X. M. Song and Mark E. Parry, “A Cross-National
Comparative Study of New Product Development Processes: Japan and
the United States,” Journal of Marketing, April 1997, pp. 1–18; Robert G.
Cooper, “Overhauling the New Product Process,” Industrial Marketing
Management, November 1996, pp. 465–82; Jeffrey B. Schmidt and Roger
J. Calantone, “Are Really New Product Development Projects Harder to
Shut Down?” Journal of Product Innovation Management, March 1998, pp.
111–23; S. N. Wasti and Jeffrey K. Liker, “Risky Business or Competitive
Power? Supplier Involvement in Japanese Product Design,” Journal of
Product Innovation Management, September 1997, pp. 337–55; Cheryl