Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 8073.2000 Annual Report,Loctite; “Companies to Watch: Loctite Cor-
poration,” Fortune,June 19, 1989, p. 148; “Loctite: Home Is Where the
Customers Are,” Business Week,April 13, 1987, p. 63; “Loctite ‘Listens’
to the Marketplace,” in Ronald Alsop and Bill Abrams, The Wall Street
Journal on Marketing(New York: Dow Jones & Co., 1986), pp. 281–83.
4.“Good Product. Sound Plans. No Sure Thing,” The New York
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uct Life Cycle: A Key to Strategic Marketing Planning,” MSU Business
Topics,Winter 1973, pp. 29–35; Richard F. Savach and Laurence A.
Thompson, “Resource Allocation within the Product Life Cycle,” MSU
Business Topics,Autumn 1978, pp. 35–44; Peter F. Kaminski and David
R. Rink, “PLC: The Missing Link between Physical Distribution and
Marketing Planning,” International Journal of Physical Distribution and
Materials Management14, no. 6 (1984), pp. 77–92.
5.See most basic statistics textbooks under time series analysis.
6.Checking the accuracy of forecasts is a difficult subject. See John B.
Mahaffie, “Why Forecasts Fail,” American Demographics,March 1995, pp.
34–41; “Don’t Be Trapped By Past Success,” Nation’s Business,March
1992, pp. 52–54; Margaret K. Ambry, “States of the Future,” American
Demographics,October 1994, pp. 36–45; Marcus O’Connor, William
Remus, and Ken Griggs, “Going Up—Going Down: How Good Are
People at Forecasting Trends and Changes in Trends?” Journal of Forecast-
ing, May 1997, pp. 165–76; Marshall L. Fisher, Janice H. Hammond,
Walter R. Obermeyer, and Ananth Raman, “Making Supply Meet Demand
in an Uncertain World,” Harvard Business Review, May 1994–June 1994,
pp. 83–89+; Craig S. Galbraith and Gregory B. Merrill, “The Politics of
Forecasting: Managing the Truth,” California Management Review, Winter
1996, pp. 29–43; Larry D. Compeau, “Forecasting and Market Analysis
Techniques: A Practical Approach,” Journal of the Academy of Marketing
Science, Spring 1996, pp. 181–83; Richard H. Evans, “Analyzing the
Potential of a New Market,” Industrial Marketing Management,February
1993, pp. 35–40; Shelby H. McIntyre, Dale D. Achabal, and Christopher
M. Miller, “Applying Case-Based Reasoning to Forecasting Retail Sales,”
Journal of Retailing,Winter 1993, pp. 372–98; Paul A. Berbig, John
Milewicz, and James E. Golden, “The Do’s and Don’ts of Sales Forecast-
ing,” Industrial Marketing Management,February 1993, pp. 49–58; David
L. Kendall and Michael T. French, “Forecasting the Potential for New
Industrial Products,” Industrial Marketing Management20, no. 3 (1991),
pp. 177–84; F. William Barnett, “Four Steps to Forecast Total Market
Demand,” Harvard Business Review,July–August 1988, pp. 28–40; D. M.
Georgoff and R. G. Murdick, “Manager’s Guide to Forecasting,” Harvard
Business Review,January–February 1986, pp. 110–20. See also “1997 Sur-
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1997, and available from World Wide Web: <http://www.sbponline.
com>.
7.Gloria Barczak, “Analysis for Marketing Planning,” Journal of Prod-
uct Innovation Management, September 1997, pp. 424–25; William A.
Sahlman, “How to Write a Great Business Plan,” Harvard Business
Review, July–August 1997, pp. 98–108; Paul Boughton, “The 1-Day Mar-
keting Plan: Organizing and Completing the Plan That Works,” Journal
of the Academy of Marketing Science, Summer 1996, pp. 275–76; William
Sandy, “Avoid the Breakdowns Between Planning and Implementation,”
The Journal of Business Strategy,September/October 1991, pp. 30–33;
Michael MacInnis and Louise A. Heslop, “Market Planning in a High-
Tech Environment,” Industrial Marketing Management,May 1990, pp.
107–16; David Strutton, “Marketing Strategies: New Approaches, New
Techniques,” Journal of the Academy of Marketing Science, Summer 1997,
pp. 261–62; Rita G. McGrath and Ian C. MacMillan, “Discovery-Driven
Planning,” Harvard Business Review, July 1995–August 1995, pp. 44–54;
Jeffrey Elton and Justin Roe, “Bringing Discipline to Project Manage-
ment,” Harvard Business Review, March–April 1998, pp. 153–58; Tridib
Mazumdar, K Sivakumar, and David Wilemon, “Launching New Prod-
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Campbell and Marcus Alexander, “What’s Wrong With Strategy?” Har-
vard Business Review, November–December 1997, pp. 42–51; “MarketingSoftware Review: Project Management Made Easy,” Business Marketing,
February 1989, pp. 20–27.
8.For further discussion on evaluating and selecting alternative plans,
see Francis Buttle, “The Marketing Strategy Worksheet—A Practical
Planning Tool,” Long Range Planning,August 1985, pp. 80–88; Douglas
A. Schellinck, “Effect of Time on a Marketing Strategy,” Industrial Market-
ing Management,April 1983, pp. 83–88; George S. Day and Liam Fahey,
“Valuing Market Strategies,” Journal of Marketing,July 1988, pp. 45–57.
9.Sam C. Okoroafo, “Modes of Entering Foreign Markets,” Industrial
Marketing Management20, no. 4 (1991), pp. 341–46; Mike Van Horn,
“Market-Entry Approaches for the Pacific Rim,” The Journal of Business
Strategy,March/April 1990, pp. 14–19; Refik Culpan, “Export Behavior
of Firms: Relevance of Firm Size,” Journal of Business Research,May,
1989, pp. 207–18; Anthony C. Koh and Robert A. Robicheaux, “Varia-
tions in Export Performance Due to Differences in Export Marketing
Strategy: Implications for Industrial Marketers,” Journal of Business
Research,November 1988, pp. 249–58; S. Tamer Cavusgil, Shaoming
Zou, and G.M. Naidu, “Product and Promotion Adaptation in Export
Ventures: An Empirical Investigation,” Journal of International Business
Studies,Third Quarter 1993, pp. 479–506; Camille P. Schuster and
Charles D. Bodkin, “Market Segmentation Practices of Exporting Com-
panies,” Industrial Marketing Management,May 1987, pp. 95–102.
10.Constantine S. Katsikeas and Neil M. Morgan, “Firm-Level Export
Performance Assessment: Review, Evaluation, and Development,” Jour-
nal of the Academy of Marketing Science,Fall 2000, pp. 493–512; “For U.S.
Marketers, the Russian Front Is No Bowl of ‘Vishnyas,’ ” Adweek’s Mar-
keting Week,March 5, 1990; “Learning the Exporting Ropes,” Business
Marketing,May 1989, pp. 80–85; “‘Papa-Mama’ Stores in Japan Wield
Power to Hold Back Imports,” The Wall Street Journal,November 14,
1988, p. A1ff.; Jerry Haar and Marta Ortiz-Buonafina, “The Internation-
alization Process and Marketing Activities: The Case of Brazilian Export
Firms,” Journal of Business Research,February 1995, pp. 175–82; “U.S.
Concerns Trying to Do Business in Japan Face Government, Market,
Cultural Barriers,” The Wall Street Journal,July 8, 1985, p. 16; Robert E.
Morgan and Constantine S. Katsikeas, “Exporting Problems of Industrial
Manufacturers,” Industrial Marketing Management, March 1998, pp. 161–76.
11.Masaaki Kotabe, Arvind Sahay, and Preet S. Aulakh, “Emerging
Role of Technology Licensing in the Development of Global Product
Strategy: Conceptual Framework and Research Propositions,” Journal of
Marketing, January 1996, pp. 73–88; John A. Quelch, “How to Build a
Product Licensing Program,” Harvard Business Review,May–June 1985,
p. 186ff.
12.“The Steel Deal That Could Boost Big Blue in Brazil,” Business
Week,May 19, 1986, p. 66. See also Robert Porter Lynch, “Building
Alliances to Penetrate European Markets,” The Journal of Business Strat-
egy,March/April 1990, pp. 4–9; D. Robert Webster, “International Joint
Ventures with Pacific Rim Partners,” Business Horizons,March/April
1989, pp. 65–71; Kenichi Ohmae, “The Global Logic of Strategic
Alliances,” Harvard Business Review,March/April 1989, pp. 143–54.
13.“Top U.S. Companies Move into Russia,” Fortune,July 31, 1989,
pp. 165–71; “When U.S. Joint Ventures with Japan Go Sour,” Business
Week,July 24, 1989, pp. 30–31; Ashish Nanda and Peter J. Williamson,
“Use Joint Ventures to Ease the Pain of Restructuring,” Harvard Business
Review, November 1995–
December 1995, pp. 119–28; Paul Lawrence and Charalambos Vlachout-
sicos, “Joint Ventures in Russia: Put the Locals in Charge,” Harvard
Business Review,January–February 1993, pp. 44–55; F. Kingston Berlew,
“The Joint Venture—A Way into Foreign Markets,” Harvard Business
Review,July–August 1984, pp. 48–55.
14.“Place vs. Product: It’s Tough to Choose a Management Model,”
The Wall Street Journal,June 27, 2001, p. A1ff.; “Distractions Make
Global Manager a Difficult Role,” The Wall Street Journal,November 21,
2000, p. B1ff.; “How to Project Power Around the World,” The Wall
Street Journal,November 13, 2000, p. A23ff.; “New CEO Preaches
Rebellion for P&G’s Cult,” The Wall Street Journal,December 11, 1998,