Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 809A Multiple-Item Scale for Measuring Consumer Perceptions of Service
Quality,” Journal of Retailing,Spring 1988, pp. 12–40.
7.Kevin J. Clancy and Robert S. Shulman, Marketing Myths that are
Killing Business: The Cure for Death Wish Marketing(New York: McGraw-
Hill, 1994); Regina E. Herzlinger, “Can Public Trust in Nonprofits and
Governments Be Restored?” Harvard Business Review, March–April 1996,
pp. 97–107; Michael S. Minor, “Relentless: The Japanese Way of Market-
ing,”Journal of the Academy of Marketing Science, Spring 1998, pp. 160–61;
Charles C. Snow, “Twenty-First-Century Organizations: Implications for
a New Marketing Paradigm,” Journal of the Academy of Marketing Science,
Winter 1997, pp. 72–74; Frederick F. Reichheld, “Learning From Cus-
tomer Defections,” Harvard Business Review, March–April 1996, pp.
56–61ff. For a classic discussion of the problem and mechanics of measur-
ing the efficiency of marketing, see Reavis Cox, Distribution in a
High-Level Economy(Englewood Cliffs, NJ: Prentice-Hall, 1965).
8.For more on criticisms of advertising, see Barbara J. Phillips, “In
Defense of Advertising: A Social Perspective,” Journal of Business Ethics,
February 1997, pp. 109–18; Charles Trappey, “A Meta-Analysis of Con-
sumer Choice and Subliminal Advertising,” Psychology & Marketing,
August 1996, pp. 517–30; Karl A. Boedecker, Fred W. Morgan, and
Linda B. Wright, “The Evolution of First Amendment Protection for
Commercial Speech,” Journal of Marketing, January 1995, pp. 38–47;
Thomas C. O Guinn and L. J. Shrum, “The Role of Television in the
Construction of Consumer Reality,” Journal of Consumer Research, March
1997, pp. 278–94; see also Robert B. Archibald, Clyde A. Haulman, and
Carlisle E. Moody, Jr., “Quality, Price, Advertising, and Published Qual-
ity Ratings,” Journal of Consumer Research,March 1983, pp. 347–56.
9.Donald F. Dixon, “The Economics of Conspicuous Consumption:
Theory and Thought Since 1700,” Journal of Macromarketing, June 2001,
Vol. 21, 1, pp. 101–4; Guliz Ger, “Human Development and Humane
Consumption: Well-Being Beyond the ‘Good Life,’” Journal of Public Pol-
icy & Marketing, Spring 1997, pp. 110–25; Ronald P. Hill and Sandi
Macan, “Consumer Survival on Welfare With an Emphasis on Medicaid
and the Food Stamp Program,” Journal of Public Policy & Marketing,
Spring 1996, pp. 118–27; Dennis J. Cahill, “The Refinement of America:
Persons, Houses, Cities,” Journal of Marketing, October 1994, pp. 121–22;
Arnold J. Toynbee, America and World Revolution(New York: Oxford
University Press, 1966), pp. 144–45. See also John Kenneth Galbraith,
Economics and the Public Purpose(Boston: Houghton Mifflin, 1973), pp.
144–45 and Russell J. Tomsen, “Take It Away,” Newsweek,October 7,
1974, p. 21.
10.Thomas O. Jones and W E. Sasser, “Why Satisfied Customers
Defect,” Harvard Business Review, November 1995–December 1995, pp.
88–99; “The Satisfaction Trap,” Harvard Business Review, March–April
1996, pp. 58–59.
11.Michael J. Barone, Randall L. Rose, Kenneth C. Manning, and
Paul W. Miniard, “Another Look at the Impact of Reference Information
on Consumer Impressions of Nutrition Information,” Journal of Public
Policy & Marketing, Spring 1996, pp. 55–62; Thomas A. Hemphill, “Leg-
islating Corporate Social Responsibility,” Business Horizons, March–April
1997, pp. 53–58; Priscilla A. La Barbera and Zeynep Gurhan, “The Role
of Materialism, Religiosity, and Demographics in Subjective Well-
Being,” Psychology & Marketing, January 1997, pp. 71–97; Dennis J.
Cahill, “Consumption and the World of Goods,” Journal of Marketing,
April 1994, pp. 131–32; Jacqueline K. Eastman, Bill Fredenberger, David
Campbell, and Stephen Calvert, “The Relationship Between Status
Consumption and Materialism: A Cross-Cultural Comparison of Chi-
nese, Mexican and American Students,” Journal of Marketing Theory &
Practice, Winter 1997, pp. 52–66; James A. Muncy and Jacqueline K.
Eastman, “Materialism and Consumer Ethics: An Exploratory Study,”
Journal of Business Ethics, January 1998, pp. 137–45; “Intellectuals Should
Re-Examine the Marketplace: It Supports Them, Helps Keep Them
Free,” Advertising Age,January 28, 1963; Donald P. Robin and R. Eric
Reidenbach, “Identifying Critical Problems for Mutual Cooperation
Between the Public and Private Sectors: A Marketing Perspective,” Jour-
nal of the Academy of Marketing Science,Fall 1986, pp. 1–12.12.Frederick Webster, Social Aspects of Marketing(Englewood Cliffs,
NJ: Prentice-Hall, 1974), p. 32; Terrence H. Witkowski, “The Early
American Style: A History of Marketing and Consumer Values,” Psychol-
ogy & Marketing, March 1998, pp. 125–43.
13.“Can Business Still Save the World?” Inc., April 2001, pp. 58–71;
“Apparel Makers Back New Labor Inspection Group,” The Wall Street
Journal,April 10, 2001, p. B1ff.; “The Man Who Sold Silicon Valley on
Giving,” Fortune, November 27, 2000, pp. 182–90; “The Fight Against
Latin Poverty,” Business Week,May 1, 2000, pp. 72–84; “Corporate
Charity: Why It’s Slowing,” Business Week,December 18, 2000, pp.
164–66.
14.For more on Aveda, see “From the Amazon to Your Armrest,” The
Wall Street Journal,May 1, 2001, p. B1ff. For other environmental issues,
see “It May Be Time to Toss Old Ideas on Recycling,” USA Today, July 2,
2001, p. 7D; “Battle Breaks Out over Rival Seals for ‘Green’ Wood,” The
Wall Street Journal,May 23, 2001, p. B1ff.; “As BP Goes Green, the Fur Is
Flying,” The Wall Street Journal,April 16, 2001, p. A10ff.; “Once Is Not
Enough,” Business Week,April 16, 2001, pp. 128B–F; “EarthShell Saw
Big Macs and Big Bucks—Got Big Woes,” The Wall Street Journal,April
10, 2001, p. B2; “Recycling Redefined,” The Wall Street Journal,March 6,
2001, p. B1ff.; “More Gas-Powered Autos on ‘Green’ List,” USA Today,
February 9, 2001, p. 3B; “Saving the Earth, One Click at a Time,” Ameri-
can Demographics, January 2001, pp. 30–33; “Life After Death,”
Ecompany, December 2000, pp. 167–78; “A Terrible Thing to Waste,”
Time Digital, December 2000, pp. 50–53; “Nonprofits—and Landfills—
Deluged with Old PCs,” Investor’s Business Daily, November 27, 2000, p.
A6; “Conservation: Been There, Doing That,” Business Week,November
27, 2000, pp. 194F-H; “Where TVs Go When They Die,” The Wall Street
Journal,July 14, 2000, p. B1ff.; “Are Old PCs Poisoning Us?” Business
Week,June 12, 2000, pp. 78–80; “A Clean Technology Powers Up,” Busi-
ness Week,May 8, 2000, pp. 102–105; “It’s Not Trendy Being Green,”
Advertising Age, April 10, 2000, p. 16; “Recycler’s Nightmare: Beer in
Plastic,” The Wall Street Journal,November 16, 1999, p. B1ff.; “Diesel
Vehicles, in Greener Mode, May Stage Comeback,” The Wall Street Jour-
nal,April 9, 1998, p. B4; “As Old Pallets Pile Up, Critics Hammer Them
as a New Eco-Menace,” The Wall Street Journal,April 1, 1998, p. A1ff.;
“A Maine Forest Firm Prospers by Earning Eco-Friendly Label,” The Wall
Street Journal,November 26, 1997, p. A1ff.; “When Green Begets
Green,” Business Week,November 10, 1997, pp. 98–104. See also Anil
Menon and Ajay Menon, “Enviropreneurial Marketing Strategy: The
Emergence of Corporate Environmentalism As Market Strategy,” Journal
of Marketing, January 1997, pp. 51–67; William E. Kilbourne, “Green
Advertising: Salvation or Oxymoron?” Journal of Advertising, Summer
1995, pp. 7–19.
15.“Coke Finds Its Exclusive School Contracts Aren’t So Easily Given
Up,” The Wall Street Journal,June 26, 2001, p. B1ff.; “Web-Filter Data
from Schools Put Up for Sale,” The Wall Street Journal,January 26, 2001,
p. B1ff.; “On Many Campuses, Big Brewers Play a Role in New Alcohol
Policies,” The Wall Street Journal,November 2, 2000, p. A1ff.; “Pepsi
Hits High Note with Schools,” Advertising Age, October 9, 2000, p. 30;
“If It’s Marketing, Can It Also Be Education?” Fortune, October 2, 2000,
p. 274; “AOL to Announce This Week the Launch of Free Online Ser-
vice Aimed at Schools,” The Wall Street Journal,May 16, 2000, p. B6;
“Mouse-Trapping the Student Market,” American Demographics, May
2000, pp. 30–34; “Grad Students Match Wits in Marketing Competi-
tion,” The Wall Street Journal,February 9, 2000, p. S1ff.; “Pitching
Saturns to Your Classmates—for Credit,” The Wall Street Journal,January
31, 2000, p. B1ff.; “Marketers on Campus: A New Bag of Tricks,” The
Wall Street Journal,January 31, 2000, p. B1ff.; “Tobacco Money Sparks a
New Fight,” The Wall Street Journal,December 10, 1999, p. B1ff.;
“Schools for Sale,” Advertising Age, October 25, 1999, pp. 22–26; “Big
Cards on Campus,” Business Week,September 20, 1999, p. 138; “Cola
Contracts Lose Fizz in Schools,” USA Today, August 18, 1999, p. 9D;
“Ads in Schools: Lesson in Failure?” Advertising Age, June 7, 1999, p. 26;
“Classrooms for Sale,” Ti m e, April 19, 1999, pp. 44–45; “Big Car on
Campus?” Business Week,August 31, 1998, p. 32; “Are We Selling Our