Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Illustration Credits © The McGraw−Hill
Companies, 2002812 Illustration Credits
based on U.S. Census data, including Global Population Profile:
2000 and World Population Profile: 1998(Washington, DC: U.S.
Government Printing Office) and World Population at a Glance:
1998 and Beyond, IB/98-4; and other Census data available from
World Wide Web: http://www.census.gov/ipc; United Nations
statistical data including World Population Prospects: The 1999
Revision of the UN Population Division(New York: United Nations,
2000); World Bank data, including World Development Indicators:
2000 (Washington, DC: International Bank for Reconstruction
and Development/The World Bank, 2000) and available from
World Wide Web: http://www.worldbank.org/data/wdi2000
and http://devdata.worldbank.org/data-query; Central
Intelligence Agency data and available from World Wide Web:
http://www.odci.gov/cia/publications/factbook; Population
Reference Bureau data, including 2000 World Population Data
Sheet(Washington, DC: Population Reference Bureau, 2000) and
available from World Wide Web: http://www.prb.org/pubs/
wpds2000. P. 137, 5-3, map developed by the authors based on
U.S. Census data available from World Wide Web: http://www.
census.gov/population/www/cen2000/respop and “Table 2. Res-
ident Population of the 50 States, the District of Columbia, and
Puerto Rico: Census 2000.” P. 138, 5-4, map developed by the
authors based on U.S. Census data available from World Wide
Web: http://www.census.gov/population/www/cen2000/respop
and “Table 5. Resident Population of the 50 States, the District
of Columbia, and Puerto Rico: April 1, 2000 (Census 2000) and
April 1, 1990 (1990 Census)” and “Figure 1. Percent Change in
Resident Population for the 50 States, the District of Columbia,
and Puerto Rico: 1990 to 2000.” P. 139, 5-5, graph developed by
the authors based on U.S. Census data available from World
Wide Web: http://www.census.gov/statab/www/part; U.S.
Bureau of the Census, Statistical Abstract of the United States 2000,
p. 8; U.S. Bureau of the Census, Current Population Reports,
P25-1095 and P25-1130, and Population Paper Listing #57. P. 141,
5-6, graph developed by the authors based on U.S. Census data:
2000 and 2010 figures from U.S. Census Bureau, “National Pop-
ulation Projections—Summary Tables” (January 13, 2000) and
available from World Wide Web: http://www.census.gov/
population/www/projections/natsum-T3.html and U.S. Bureau
of the Census, Statistical Abstract of the United States 2000, p. 15;
1990 figures from U.S. Census Bureau, Current Population Reports,
P25-917 and P25-1095 and unpublished data and available on
World Wide Web: http://www.census.gov/population/www/
estimates/popest and http://www.census.gov/statab/freq/
99s0014; 1980 figures from U.S. Bureau of the Census, Statisti-
cal Abstract of the United States 1998, pp. 13, 15. P. 144, 5-7,
graph developed by the authors based on U.S. Census data avail-
able from World Wide Web: http://www.census.gov/hhes/
income/hitinc/f06.html , Table F-6, “Regions–Families (All
Races) by Median and Mean Income: 1953 to 1999.” P. 145, 5-8,
graph developed by the authors based on U.S. Census data avail-
able from World Wide Web: http://www.census.gov/hhes/
income/histinc/f01.html , Table F-1, “Income Limits for Each
Fifth and Top 5 Percent of Families (All Races): 1947 to 1999”
and available from World Wide Web: http://www.census.gov/
hhes/income/histinc/f02.html , Table F-2, “Share of Aggregate
Income Received by Each Fifth and Top 5 Percent of Families
(All Races): 1947 to 1999.” P. 148, 5-9, adapted from Patrick E.
Murphy and William A. Staples, “A Modern Family Life Cycle,”
Journal of Consumer Research, June 1979, p. 17.
Photos/ads:P.125, ©James Keyser Photography. P. 127
(left), Courtesy SRC; (right), TETRAD Computer Applications
Inc. P.128 (left), Courtesy Delia’s; (right), Courtesy Wieden &
Kennedy/Amsterdam. P.129 (left and right), Courtesy of Col-
gate-Palmolive Company. P.134 (left), Pablo Bartholomew/
Gamma Liaison; (right), Courtesy Monsanto. P.140, Courtesy
AARP. P.144, Courtesy of CBS Television Network. P.147,
Agency: Oasis Interanational Group Limited. P.150, Courtesy
Colgate-Palmolive Company.Chapter 6
Exhibits:P. 159, 6-2, adapted from C. Glenn Walters, Con-
sumer Behavior, 3d ed. (Homewood, IL: Richard D. Irwin, 1979).
P. 166, 6-5, Joseph T. Plummer, “The Concept and Application
of Life-Style Segmentation,” Journal of Marketing, January 1974,
pp. 33–37. P. 168, 6-6, adapted from Rebecca Piirto Heath, “The
New Working Class,” American Demographics, January 1998, pp.
51–55; “Education Marks a Widening Income Divide,” The Wall
Street Journal, June 28, 1996, p. R2; “Class in America,” Fortune,
February 7, 1994, pp. 114–26; Greg J. Duncan, Timothy M.
Smeeding, and Willard Rodgers, “The Incredible Shrinking Mid-
dle Class,” American Demographics, May 1992, pp. 34–38;
Richard P. Coleman, “The Continuing Significance of Social
Class to Marketing,” Journal of Consumer Research, December
1983, pp. 265–80; “What Is Happening to the Middle Class?”
American Demographics, January 1985, pp. 18–25; Donald W.
Hendon, Emelda L. Williams, and Douglas E. Huffman, “Social
Class System Revisited,” Journal of Business Research, November
1988, pp. 259–70.
Photos/ads:P.155, Copyright 2001 USA TODAY.
Reprinted with permission. P.156 (left), ©The Procter & Gam-
ble Company. Used by permission; (right), Courtesy of ConAgra
Foods. P.160, Courtesy Ortho-McNeil Pharmaceutical. P. 161
(left), Courtesy Reckitt Benckiser, Inc.; (right), Courtesy Iomega
Corporation. P.163 (left), Courtesy White Wave, Inc.; (right),
Courtesy PureTek Corporation. P.164 (left, middle, and right),
Courtesy of Procter & Gamble P.166, Courtesy General Mills.
P.167, M. Hruby. P.169 (left), ©2000 Jockey International, Inc.
World rights reserved; (right), Courtesy Salton, Inc. P.171,
Courtesy Discover card. ©1999 Greenwood Trust Company.
P.175 (left), Courtesy Colgate-Palmolive Company. (right),
©John Abbott. P.178 (left and right), Courtesy eTrade Group, Inc.Chapter 7
Exhibits:P. 185, 7-1, U.S. Bureau of the Census, Statistical
Abstract of the United States 2000; U.S. Bureau of the Census,
County Business Patterns 1998, United States(Washington, DC:
U.S. Government Printing Office, 2000). P. 192, 7-5, adapted
from Rowland T. Moriarty, Jr., and Robert E. Spekman, “An
Empirical Investigation of the Information Sources Used During
the Industrial Buying Process, Journal of Marketing Research, May
1984, pp. 137–47. P. 205, 7-8, data adapted from U.S. Bureau of
the Census, Statistical Abstract of the United States 2000; U.S.
Bureau of the Census, County Business Patterns 1998, United
States; U.S. Bureau of the Census, 1997 Census of Manufacturers,
Subject Series, General Summary(Washington, DC: U.S. Govern-
ment Printing Office, 2001). P. 207, 7-9, available from World
Wide Web: <http://www.naics.com>.