Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

Back Matter Illustration Credits © The McGraw−Hill

Companies, 2002

Illustration Credits 813

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tesy Federal Express. P.193 (left), Courtesy SpaceWorks, Inc.;

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Courtesy IBM Corporation. P.198, Courtesy Toyota Motor

North America, Inc. P.202, Courtesy National Semiconductor.

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General Motors. P.206 (left, middle, and right), Courtesy of

Alcoa. P.208, Courtesy Walgreen Company. P.209, Courtesy

Colgate-Palmolive. P.211, Wendy Ledis/Palm Beach Post.

Chapter 8

Exhibits:P. 239, 8-5, adapted from Paul E. Green, Frank J.

Carmone, and David P. Wachpress, “On the Analysis of Qualita-

tive Data in Marketing Research,” Journal of Marketing Research,

February 1977, pp. 52–59.

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Systems, Inc. P.227, Alta Vista®. P.228 (left), Reprinted with

permission from Northern Light Technology, Inc. Copyright

1999; (right), Courtesy Greenfield Online, Inc. P.229, Agency:

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tesy Cetia, Inc. P.232 (left and right), Courtesy Greenfield

Online, Inc. P.234, Courtesy Colgate-Palmolive Company.

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Resources, Inc. P.236 (left and right), Courtesy Simmons Com-

pany. P.237 (left), Courtesy Claritas; (right), Courtesy Business

Objects. P.238 (left), Courtesy SPSS, Inc.; (right), Courtesy

StatSoft. P.240 (left), Courtesy Survey Sampling, Inc.; (right),

Courtesy Simmons Custom Research. P.242 (left), Courtesy

P. Robert & Partners; (right), Courtesy Quality Controlled

Services-St. Louis, MO.

Chapter 9

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(left), Reproduced courtesy of the Workrite Uniform Company-

Oxnard, CA; Agency: Applied Concepts – Ventura, CA. P. 250

(right), Courtesy The Hertz Corporation. P.251, Crowley Webb

and Associates – Buffalo, NY, for M & T Bank. P.252, Courtesy

3M. P.253 (left and right), Courtesy of Bridgestone Corporation

• Tokyo, Japan. P.255, Courtesy Crate & Barrel. P.256, Cour-
  tesy GE Plastics. P.258, Courtesy Printnation.com. P.259 (left),
  Courtesy Provident Bank; (right), Courtesy Phillips Plastics Cor-
  poration™. P.262 (left and right), ©The Procter & Gamble
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  Monte Fresh Produce N.A., Inc.; (right), Courtesy GE Lighting.
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  267, M. Hruby. P.269, Used by permission of Dean’s Food Com-
  pany. P.270 (left), Courtesy American Isuzu Motors, Inc.;
  (right), Courtesy Sears Roebuck & Co.

Chapter 10

Exhibits:P. 290, 10-4, adapted from Frank R. Bacon, Jr., and

Thomas W. Butler, Planned Innovation(Ann Arbor: University of

Michigan Institute of Science and Technology, 1980).P. 291,

10-5, adapted from Philip Kotler, “What Consumerism Means

for Marketers,” Harvard Business Review, May–June 1972,

pp. 55–56.

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registered trademarks and HotSync, Palm OS, Palm Pilot, and

the Palm Pilot logo are trademarks of 3Com Corporation or its

subsidiaries. All other brands and product names are trademarks

and registered trademarks of their respective holders. This prod-

uct is not manufactured by Pilot Corporation or Pilot

Corporation of America, manufacturers and distributors of writ-

ing instruments. P.278, Courtesy PictureTel Corporation. P. 279

(left), Courtesy Leo Burnett, Singapore; (right), Courtesy of

Nabisco Brands, Inc. P.280, Courtesy Braun, Inc. P.282, Cour-

tesy E.I. Dupont De Nemours & Co. P.285 (left), Courtesy

Unilever P.L.C.; Photographer: Barry Lewis/Network; (right),

Courtesy Toys “R” Us. P.286 (left and right), Courtesy of 3M.

P.287 (left and right), ©The Procter & Gamble Company. Used

by permission. P.289 (left), Courtesy Sauder Woodworking

Company; (right), Courtesy Caliber Learning Network, Inc.

P.292 (left), Courtesy E.I. Dupont De Nemours & Co.; (right),

Courtesy Komatsu America. P.294 (top), Courtesy GE Com-

pany; (bottom), Courtesy Zenith Electronics Corporation. P. 296

(top), Courtesy Porsche Cars North America; (bottom), Mark

Joseph Photography-Chicago. All other rights are reserved by

Mark Joseph Photography except those specifically granted by

this delivery memo. P.299, Courtesy of Nabisco Brands, Inc.

Chapter 11

Exhibits:P. 316, 11-2, adapted from D. J. Bowersox and E. J.

McCarthy, “Strategic Development of Planned Vertical Market-

ing Systems,” in Vertical Marketing Systems, ed. Louis Bucklin

(Glenview, IL: Scott, Foresman, 1970).

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right), Courtesy The Home Depot. P.306 (left and right), Cour-

tesy Colgate-Palmolive. P.307 (left, middle, and right), Courtesy

Unilever P.L.C.; Photographer: Bill Prentice. P.308, ©2001,

USA TODAY. Reprinted with permission. P.311, Courtesy

Office Depot. P.312 (left and right), Mark Joseph Photography-

Chicago. All other rights are reserved by Mark Joseph

Photography except those specifically granted by this delivery

memo. P.313 (left), ©The Procter & Gamble Company. Used

by permission; (right), Courtesy Leisure Concepts, Inc. P.315,

Courtesy The Goodyear Tire & Rubber Company. P.316 (left),

Courtesy Nyman; (right), Courtesy Wal-Mart Stores, Inc. P.320,

Tom Wagner/SABA. P.323, Courtesy Reebok International,

Ltd. P.324, Courtesy Volkswagen of America, Inc.

Chapter 12

Exhibits:P. 341, 12-4, adapted from B. J. LaLonde and P. H.

Zinzer, Customer Service: Meaning and Measurement(Chicago:

National Council of Physical Distribution Management, 1976);

and D. Phillip Locklin, Transportation for Management(Home-

wood, IL: Richard D. Irwin, 1972).P. 350, 12-7, adapted from

Louis W. Stern and Adel I. El-Ansary, Marketing Channels

(Englewood Cliffs, NJ: Prentice Hall, 1977), p. 150.