Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Illustration Credits © The McGraw−Hill
Companies, 2002814 Illustration Credits
Photos/ads:P.329, ©Fritz Hoffman. P.331 (left), Courtesy
Prince Castle; (right), Courtesy W.W. Grainger, Inc. P. 335
(left), Courtesy Business Objects; (right), Courtesy Sauder
Woodworking Company. P.337, Courtesy CNF, Inc. P. 340
(left), Steve Smith/Onyx; (right), ©Allan Hunter Shoemake
Photography, Inc. P.343, Courtesy Ryder System, Inc. P.344,
Courtesy Cummins, Inc. P.346 (left), Courtesy Sunlite Casual
Furniture; (right), Courtesy GE Information Services. P.347,
©Stephen Begleiter. P.351, ©Ovak Arsianian.
Chapter 13
Exhibits:P. 374, 13-5, available from World Wide Web:
http://www.census.gov. U.S. Bureau of the Census, County
Business Patterns 1998, United States; U.S. Bureau of the Census,
1997 Census of Retail Trade, Subject Series, Establishment and Firm
Size(Washington, DC: U.S. Government Printing Office, 2000).
P. 378, 13-6, available from World Wide Web: http://www.
census.gov. U.S. Bureau of the Census, County Business Patterns
1998, United States; U.S. Bureau of the Census, 1997 Census of
Wholesale Trade, Geographic Area Series, United States(Washing-
ton, DC: U.S. Government Printing Office, 2000).
Photos/ads:P.355, Photo/Karen Capland Courtesy
Frieda’s, Inc. P.359 (left), Courtesy Toys “R” Us; (middle),
Courtesy Land’s End, Inc.; (right), Courtesy The Home Depot.
P.360 (left), Courtesy Colgate-Palmolive; (right), Tom Wag-
ner/SABA. Pp.362–363, Courtesy of Office Depot. P.366,
Reproduced courtesy of Exxon Mobil Corporation. P.370,
Courtesy Barnes & Noble.com. P.372, Courtesy Jersey Gardens
Outlet Mall. P.375, Courtesy of Tesco Stores, Ltd; Agency:
Lowe-Howard Spink/London; Photographer: Tony Campbell.
P.377, Courtesy Cross Link, Inc. P.380 (left), Courtesy
Unilever, P.L.C.; (right), ©2000 by Reid Horn. P.381, ©Steve
Niedorf. P.383, Advance Bar Code Technology, Inc. P.384,
Courtesy Tradeout.com.
Chapter 14
Photos/ads:P.391, ©Ron Kimball. P.393, Courtesy Col-
gate-Palmolive. P.395 (left), Courtesy Act Media; (right),
Courtesy Colgate-Palmolive. P.396 (all), Courtesy Stanley
Works. P.399 (left), KELLOGG’S ® NUTRI-GRAIN® and
KELLOGG’S® SNACK’UMS™ are trademarks of Kellogg
Company. All rights reserved. Used with permission; (right),
Courtesy Beech Nutrition Corporation. P.401, Courtesy Good
Housekeeping. P.403 (left), Courtesy Florists Transworld
Delivery; (right), Courtesy Campbell Soup Company; (in-
text), Courtesy Ryder TRS. P.407 (left), Courtesy Lipstream
Networks, Inc.; (right), Courtesy Macromedia, Inc. P. 408
(left), Courtesy Nestle U.S.A., Inc.; Agency: McCann-Erick-
son L.A.; (right), Courtesy of Dome Industries, Inc. P.410,
Courtesy New Channel, Inc. P.412 (left), Advertisement cour-
tesy of Compaq Computer Corporation; Photo courtesy of Brad
Harris; (right), Courtesy Oasis The Campaign Agency. P. 414
(left), Courtesy Almond Board of California; Agency: Sterling-
Rice Group; (right), Courtesy of Alice/Paris. P.415, Courtesy
Reily Foods Company. P.416 (left), ©2000 Network Solutions,
Inc.; (right), ©Yahoo! Inc.
Chapter 15
Exhibits:P. 440, 15-3, exhibit suggested by Professor A. A.
Brogowicz, Western Michigan University.
Photos/ads:P.421, ©Timothy Archibald. P.423, Photograph
courtesy of Glaxo Holdings, p.l.c. P.424 (left), Courtesy Boise
Cascade Office Products; (right), Courtesy of Sauder Woodwork-
ing Company. P.426 (left), Courtesy The Home Depot; (right),
Courtesy Unisys. P.427, Courtesy General Electric Company;
Photo by Brownie Harris. P.428, ©1996 Vickers & Beechler.
P.429, Courtesy Alcoa; Photo by Robert Feldman. P.430, Cour-
tesy The Clorox Company; Photo by Lisa Papel. P.431, Courtesy
Colgate-Palmolive. P. 434, Courtesy Salesforce.com. P. 437
(left), Courtesy Ross Roy Advertising Agency; (right), Courtesy
Vcampus. P.442 (left), Courtesy Experian, Inc.; (right), Cour-
tesy Eiki International, Inc. P.445, Courtesy Keebler.Chapter 16
Exhibits:P. 453, 16-2, “2000 Advertising to Sales Ratios for
the 200 Largest Ad Spending Industries,” Advertising Age, July
24, 2000, and available from World Wide Web: <http://www.
adage.com>. P. 460, 16-4, cost data from Standard Rate and Data,
2000, and sales estimates from “Forecast: Hazy,” Advertising Age,
June 18, 2001, p. 4ff.; “Top Forecaster Sees Lower Ad Growth,”
Advertising Age, June 11, 2001, p. 1ff.; “Choices, Choices,” The
Wall Street Journal, April 23, 2001, p. R12.P. 470, 16-5, “IBD
Corporate Leaders: Advertising Agencies,” Investor’s Business
Daily, May 8, 2001, p. B. 20; “Agency Report,” Advertising Age,
April 23, 2001; “A Chill Hits Madison Avenue,” The Wall Street
Journal, March 19, 2001, p. B1ff.
Photos/ads:P.449, William D. Perreault, Jr. P.452 (left),
Michael Goldwater/Network; (right), ©The Procter & Gamble
Company. Used by permission. P.455, Reproduced courtesy of
Exxon Mobil Corporation. P.456, (left), Courtesy of Del Phar-
maceuticals, Inc.; (right), ©Microsoft Corporation. Reproduced
with permission. P.457 (left and right), Courtesy of Brown Shoe
Co., Inc. P.461, (left), Courtesy Value Click; (right), Courtesy
ClickAction. P.462, David Taylor/Allsport. P.464 (left), Cour-
tesy National Geographic; (right), Courtesy Tripod. P.466,
Courtesy Birdsall Voss & Kloppenburg. P.467, ©Ben Van Hook.
P.468, Courtesy Euro RSCG. P.472, (left), Courtesy Bates USA
South/Miami; P.472 (right), Courtesy Greenfield Online, Inc.
P.473, (left), Lara Jo Regan/Gettysource Liaison Agency. P. 473
(right), Patrick Dori/Beach ’n Billboard™. P.475, Courtesy of
Circuit City; Photographer: Jeff Zaruba. P.478 (right), Courtesy
Catalina Marketing.Chapter 17
Exhibits:P. 496, 17-6, exchange rate data is available from the
Federal Reserve Bank; see also International Monetary Fund
data available from World Wide Web: <http://www.imf.org/
external/np/tre/sdr/drates> and Universal Currency Converter
available from World Wide Web: <http://www.xe.net/currency>.
Photos/ads:P.483, ©Patty Wood. P.484, Courtesy Clarke
Goward Agency. P.488, Courtesy Merck Co., Inc. P.489, Cour-
tesy People PC. P.490, Courtesy Hydra Pools. P.492 (left),
Courtesy Carnival Corporation; (right), Courtesy National