Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Subject Index © The McGraw−Hill
Companies, 2002Segmenting, 74; see also
Market segmentation
Seiko, 55
Selective demand, 414
Selective distribution, 320, 321
Selective exposure, 160
Selective perception, 160
Selective retention, 161
Selling agents, 384
Selling formula approach, 444
Selling function, 21
Senior citizens, 149
Sensomatic, 650
Service guarantees, 271
Service mark, 260
Service operations, 207, 208
Service wholesalers, 380
Services, 251, 252
7-Eleven, 365, 462
7-Up, 86
Sharper Image, 320
Shell Oil, 346, 631
Sherman Act, 111
Sherwin-Williams, 318
Shopping products, 254, 255
Shoprite Stores, 501
SHOUT, 63
Siemens, 128, 148
Siltec, 195
Simmons Market Research
Bureau, 236, 238, 240
Simple trade era, 33
Single-adult households, 142
Single-line
mass-merchandisers, 362,
365
Single-line stores, 360
Single-line (or general-line)
wholesalers, 380
Single target market approach,
76
Situation analysis, 226– 229
Skimming price policy, 493, 494
Skippy, 459
SleepyTime Motel, 718, 719
Slotting allowances, 501
Small Business Administration,
212
SmithKline Beecham, 402
Snapple, 39, 308
Snickers, 468
SoapWorks, 66
SoBe, 308
Social class, 167– 169
Social needs, 160
Social responsibility, 43, 647
Socially responsible
consumers, 650
Soft Sheen Products, 208
Sony, 70, 85, 99, 281, 314, 345,
397, 413, 475, 494, 631
Sophia’s Ristorante, 717, 718
Sorrell Ridge, 583, 584
Sorting, 312
Source, 400
Specialty products, 255
Specialty shop, 360, 361
Specialty wholesalers, 380, 381
Spiffs, 501
Spreadsheet analysis, 621
Sprint, 312
SPSS, 564
SRC, 127
SRI Consulting, 166Stadtlanders Pharmacy, 611
Standard & Poor’s Industry
Surveys, 229
Standard Rate and Data, 462
Standardization and grading, 22
Stanley Works, 396
Staples, 254, 312
Starbucks, 37, 98, 261
State Bank, 727, 728
Statement of financial
condition, 678
Statistical Abstract of the
United States, 228
Statistical packages, 239
Statistics Canada, 228
Status quo objectives, 489, 490
Stock, 581
Stock-outs, 586
Stocking allowances, 501
Stockturn rate, 517, 675
Stop-N-Go, 365
Storing, 347– 350
Storing function, 22
Straight commission, 438
Straight rebuy, 192
Straight salary, 438
Strategic business unit (SBU),
118
Strategic (management)
planning, 45
Strategic planning grid, 117,
118
Suavitel, 150
Substitutes, 660
Sun Microsystems, 219
Sun Television and Appliances,
500
Sunkist, 265, 457
Sunlite, 346
Super Target, 364
Supercenters, 364
Supermarkets, 362, 363
SuperValu, 208, 374
Supplies, 259
Supply curve, 661– 663
Supporting salespeople, 429,
430
Survey Sampling, Inc., 240
Surveys, 232– 234
Swatch, 55, 56
Sylvania, 322
Syndicated research, 238Taco Bell, 490
Target, 86, 316, 364, 370
Target market, 46
Target marketing, 47
Target return objective, 487
Target return pricing, 524
Tariffs, 19
Task method, 417
Task transfer, 590
Task utility, 6
Technical specialists, 429
Technological environment,
106, 107
Technology, 106, 647; see also
Internet
Tegut, 23
Telemarketing, 431
Telephone and direct-mail
retailing, 366
Telephone surveys, 233Teletext, 405
Television advertising, 460, 461
Tesco, 362, 369, 375, 505, 635,
641
Test-marketing, 238
Texas Instruments, 55, 281
ThermoScan, 280
Third Wave Research Group,
614
Third World markets, 135
Three Rivers Steel Company,
716
3M, 25, 252, 286, 299, 381,
489, 607, 641
ThunkDesign, 502
Tianguis, 47
Tiffany & Co., 359, 505, 538
Time series, 619
Time utility, 6
Time-Warner, 465
Timex, 55, 56, 294
Timken, 187
Toddler University, 51– 53
Tonka Toys, 349
Top management, 96, 97
Total cost, 520
Total cost approach, 334
Total fixed cost, 520
Total profit approach, 116
Total quality management
(TQM), 552– 559
Total variable cost, 520
Toymax, 283
Toyota, 7, 114, 198, 338, 412,
456, 470, 505, 552, 638
Toys “R” Us, 316, 357, 365,
369, 375
TQM, 552– 559
Trade credit, 499
Trade (functional) discount, 500
Trade-in allowance, 501
Trade promotion, 479
Trade shows, 479
Trademark, 260
Traditional channel systems,
314
Trans World Airlines (TWA), 477
Transporting, 341– 346
Transporting function, 22
Treif, 610
Trend extension, 615
Truck wholesalers, 381
Trucks, 343
True Value Hardware, 373
Tupperware, 309
TWA, 477
2/10, net 30, 499U.S. consumer market, 136
birthrate, 139
empty nesters, 148
ethnic dimensions, 149– 151
graying of America, 139,
140
household composition, 141
income dimensions,
143 – 146
metro areas, 142
metropolitan statistical
areas, 142
mobility, 143
nonfamily households, 141,
142population, 137, 138
senior citizens, 149
spending patterns, 146, 147
suburbs, 142
teenagers, 140, 148
urbanization, 142
U.S. Time Company, 55
Unfair advertising, 472– 474
Unfair trade practice acts, 507
Uni-Charm, 102
Uniform delivered pricing, 503
Unilever, 265, 307, 453, 470,
473, 498, 580, 631
Unit-pricing, 269
United Nations Statistical
Yearbook, 228
United Parcel Service (UPS),
17, 92–94, 378, 385, 406,
557, 641
Universal functions of
marketing, 21
Universal product code, 268
Unsought products, 255
Upper-class, 168
Upper-lower class, 168
Upper-middle class, 168
UPS; seeUnited Parcel Service
(UPS)
Utility, 5, 6V Campus, 437
Validity, 241
VALS, 166
Value Click, 465
Value in use pricing, 533
Value pricing, 504– 507
Van Heusen, 164
Vendor analysis, 189
Vertical arrangements, 322
Vertical integration, 317, 318
Vertical marketing systems, 317
Video cases, 697–710; see also
Cases
Briggs & Stratton, 701, 702
Celestial Seasonings, 700,
701
Frog’s Leap Winery, 703,
704
Girl Scouts, 704– 706
hardwood industry,
698 – 700
Royal Appliance
Manufacturing
Company, 708– 710
Volkswagen, 706– 708
Virtual corporation, 587
Virtual store, 307
Virtual Vineyards, 370
Visa, 460, 499
Vivitar, 70
Volkswagen, 324, 706– 708
Voluntary chains, 374Walgreens Drugstores, 208,
309
Wal-Mart, 8, 43, 47, 62, 99,
191, 196, 316, 317, 343,
362, 364, 366, 367, 369,
370, 373, 377, 431, 505,
506, 512–514, 518, 641
Wants, 158
Warehouse, 349, 350Subject Index I-15