Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Name Index © The McGraw−Hill
Companies, 2002I-1Aaker, David A., 760, 761, 781,
783
Aaker, Jennifer L., 772
Abdel-Latif, Abla M., 755
Abercrombie, C. L., 754
Abernethy, Avery M., 808, 810
Abraham, Magid M., 778
Abrams, Bill, 821
Abratt, Rusell, 803
Abshire, Roger Dale, 793
Achabal, Dale D., 797, 819, 821
Achrol, Ravi S., 790
Acito, Frank, 802
Adam, Lisa R., 759
Adler, Paul S., 787
Adler, Robert, 825
Agrawal, Jagdish, 799
Ahlstrom, Par, 787
Ailawadi, Kusum L., 782, 801,
805
Akaah, Ishmael P., 755, 777
Akhter, Syed H., 822
Akintoye, Akintola, 817
Akselsen, Sigmund, 807
Al-Olayan, Fahad S., 808
Alba, Joseph, 796
Alberts, William W., 816
Alden, Dana L., 798, 809
Alderson, Wroe, 755, 789
Alexander, Joe F., 803
Alexander, Marcus, 822
Ali, Abdul, 814
Alpert, Frank H., 784, 787
Alpert, Mark I., 759
Alsop, Ronald, 821
Alter, Harvey, 790
Ambry, Margaret K., 768, 821
Anderson, Erin, 790, 803
Anderson, Eugene W., 823
Anderson, James C., 774, 780
Anderson, Paul F., 766
Anderson, Richard E., 786
Anderson, Roy, 818
Andreasen, Alan R., 757, 779
Andrus, D. L., 762
Ang, Sween H., 804
Antonetti, Amilya, 66
Appel, David, 795
Arbuthnot, Jeanette J., 774
Archibald, Robert B., 824
Areni, Charles S., 772
Armacost, Robert L., 759
Armstrong, Gary M., 774
Armstrong, J. S., 762
Arnesen, David W., 813
Arnold, Danny R., 804
Arntzen, B. C., 792
Arora, Raj, 773
Attia, Ashraf M., 803
Aulakh, Preet S., 822
Auria, Angela R. D., 803
Avishai, Bernard, 825
Avlonitis, George J., 756
Ayal, Igal, 784
Aytes, Kregg, 802Babakus, Emin, 771, 803
Babin, Barry J., 780, 794, 804
Babin, Laurie A., 808
Bacon, Frank R., Jr., 766, 787
Badenhorst, J. A., 774
Bagchi, Prabir K., 792
Baker, Julie, 818
Baker, Thomas L., 789
Balasubramanian, Siva K., 777,
799
Balasubramanian, Sridhar, 762
Baldasare, Patrick M., 770
Ball, Sheryl B., 776
Balto, David A., 764
Banting, Peter, 774, 777
Barczak, Gloria, 782, 822
Barkacs, Craig B., 790
Barksdale, Hiram C., Jr., 757,
774, 823
Barlass, Scott, 811
Barlow, Janelle, 823
Barnes, James, 805
Barnes, John W., 754
Barnett, F. William, 821
Baroncelli, Alessandro, 797
Barone, Michael J., 824
Barry, Ann Marie, 804, 809
Barry, Marc, 762
Barry, Thomas E., 805
Bart, Christopher K., 761
Bartmess, Andrew D., 820
Barton, Linda J., 769
Bass, Ken, 803
Baughn, C. C., 784
Bauhaus, Richard, 786
Bawa, Kapil, 799
Beatty, Sharon E., 756, 771,
794
Becker, Boris W., 810
Beed, Terence W., 779
Behrman, Douglas N., 803
Belk, Russell W., 772
Bellizzi, Joseph A., 768
Bello, Daniel C., 798
Beltramini, Richard F., 799
Benassi, Ken, 774
Benedetti, Lois H., 816
Benet, Suzeanne, 760
Beng S. Ong, 797
Benoy, W., 789
Beracs, Jozsef, 777
Berbig, Paul A., 821
Berger, Paul D., 757
Bergman, Thomas P., 757
Berlew, F. Kingston, 822
Berry, David B., 792
Berry, Leonard L., 756, 771,
779, 780, 819, 824
Berthon, Pierre, 800
Bessen, Jim, 779
Bettman, James R., 773
Bharadwaj, Sundar G., 784,
812
Bhargava, Mukesh, 770
Bhide, Amar, 819
Bienstock, Carol C., 792
Bierley, Calvin, 770Bigwood, Michael P., 818
Billington, Maryann, 778
Bird, Monroe M., 792
Birou, Laura, 784
Bishop, William S., 780
Biswas, Abhijit, 817
Bitner, Mary Jo, 780, 802, 818
Bivins, Thomas H., 799
Bixby, Michael, 784
Blair, Edward, 777
Blair, M. E., 783
Blair, Roger D., 797
Blenkhorn, David L., 775
Bloch, Peter H., 782, 788
Blodgett, Jeffrey G., 801, 823
Blois, K. J., 813
Bloom, Paul N., 813, 825
Boardley, Debra, 778
Bobinski, George S., 813, 819
Boddewyn, Jean J., 811
Bodkin, Charles D., 822
Boedecker, Karl A., 824
Boles, James S., 780
Bollic, Steve, 302, 304
Bondra, James C., 777
Bone, Fitzgerald, 801
Boninger, David S., 770
Bonoma, Thomas V., 758, 818
Bookbinder, James H., 794
Booms, Bernard H., 780, 818
Borghesani, William H., 792
Boughton, Paul D., 777, 802,
822
Bowen, William G., 757
Bowersox, Donald J., 788, 792
Boyle, Brett A., 777, 790, 802
Boynton, Andrew C., 820
Boyt, Tom, 780
Bradley, Stephen P., 812
Brady, Michael, 823
Braunstein, Marc, 780
Brazil, Jeff, 767, 768, 771
Brenkert, George G., 755
Briesch, Richard A., 816
Briggs, Steve, 701
Bristor, Julia M., 773
Broach, V. C., 808
Brogowicz, A. A., 819
Bronikowski, Karen, 784
Bronnenberg, Bart J., 762
Brooks, Douglas G., 816
Brooks, Garth, 314
Brossard, H. L., 774
Brotherton, Timothy P., 808
Brown, G. C., 792
Brown, James R., 774, 790
Brown, Shona L., 786
Brown, Stephen W., 824
Brown, Steven P., 803
Brownlie, Douglas, 819
Bruner, Gordon C., 789
Bruns, William J., Jr., 818
Bryant, Barbara E., 823
Buhner, Jay, 394
Buisson, David, 788
Bulte, Christophe Van den, 811
Bunn, Michele D., 774Burdick, Richard K., 811
Burgunder, Lee B., 782
Burke, Raymond R., 779, 796
Burke, Sandra J., 783
Burnett, John J., 754
Burns, Alvin C., 808
Burton, Scot, 811, 816
Bush, Alan J., 808
Bush, Ronald F., 782
Bush, Victoria D., 765, 808
Buskirk, Bruce D., 784
Butler, Thomas W., Jr., 766, 787
Buttle, Francis, 822
Buzzell, Robert D., 784, 790Cadeaux, Jack M., 796
Cahill, Dennis J., 824
Cain, Rita M., 764
Calantone, Roger J., 762, 787,
788
Callahan, Thomas J., 774
Callcott, Margaret F., 808
Calvert, Stephen, 824
Campbell, Alexandra J., 774
Campbell, Andrew, 822
Campbell, David, 824
Cannon, Joseph P., 774, 789
Caplan, Frieda, 354– 356
Caplan, Jackie, 354– 356
Caplan, Karen, 354– 356
Capon, Noel, 763
Cardozo, Richard N., 766
Carey, Regan F., 819
Carlin, Barbara A., 777
Carman, James M., 754
Carner, William J., 799
Carrington, Victor, 738
Carter, Craig R., 792
Carter, Joseph R., 773
Cassino, Kip D., 805
Castleberry, Stephen B., 777,
789, 804
Cataquet, Harold, 809
Cateora, Philip R., 797
Cavusgil, S. Tamer, 762, 767,
822
Cello, Angelina, 746
Celuch, Kevin G., 792
Cermak, Dianne S. P., 759
Cerny, Keith, 822
Chae Un Lim, 804
Challagalla, Goutam N., 803
Chamblee, Robert, 808
Chan, Claire, 793
Chandrashekaran, Murali, 824
Charan, Ram, 818
Chin, Diane, 722
Chebat, Jean-Charles, 801, 818
Chen, Mervin Y. T., 804
Chernev, Alex, 759
Cheston, Vicki, 759
Chew, W. B., 819
Chi-fai Chan, 822
Childers, Terry L., 772, 778
Chisnall, Peter M., 777
Choi, S. C., 816