Our industry has experienced its share of tough times but
the tides will turn. They always do. Nothing stays the same. Now
is the time to begin what you never started or to pump up what
you began a while back. All efforts put out now will reap
rewards later, when buyers start to buy and the market turns
around. When clients are ready to once again buy in full force,
it’s the creative who continued to market and sell that will have
a visibility factor among buyers. They are the photographers
who will be very busy—make sure that you are one of them!CHAPTER30 / HOW TOSURVIVE DURINGDIFFICULTTIMESChapter 30.qxd 7/7/07 1:14 PM Page 187