- Look for the consistencies in the descriptions. Write them down!
- List the tools you consistently used in the shots you chose.
Write them down!
Now pull it all together. Using all the lists you created of
words that describe the work you love and the tools you
respond to and use, begin to write three or four sentences that
describe the portfolio you will create.
An example for you: “I am a photographer who will photo-
graph people and objects. My people will be photographed as
props. My products will be seen as objects of design. Graphic
composition, color, and motion will be the main tools I utilize
to create images that sell in the advertising industry.”
If you follow the advice and go through the steps listed
above, you will have accomplished the first objective in building
a new portfolio. You will have created your positioning statement,
that is, the message that your portfolio must convey. The most
important point is that you have completed this objective by cre-
ating tasks and completing them in a time period that you chose.
This example can be utilized whenever you have a major or
minor goal to accomplish. If your inventory process found you in
need of new visuals, a new portfolio, a Web site, or a marketing
program, choose not to get blocked.
Perhaps your sales and marketing program is in order but
your knowledge of your finances is lacking. Simply apply the
same steps highlighted above. Sit yourself down and list your
initial goal. Determine the objectives that you need to meet in
order to reach your goal. List the tasks associated with each
objective and give each a timeline. Then get going.
There are several ways to show up in your business, in your
life, on a daily basis. Choosing to systematically move through
steps that will help you to meet your goals is one of the most
powerful, productive ways I know to avoid blocks while showing
up. So put down this book and begin your inventory... now.
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