How to Succeed in Commercial Photography : Insights From a Leading Consultant

(Ron) #1
N
Neema, Frederic, portfolios and, 115
Nelson, Quitze
personal touch and, 87
Q.ink agent, 85
Newman, Arnold, quote from, 67
Norberg, Marc, evocative
portraits of, 21

O
online body of work, 118–121
online portfolios
choosing a visual direction
and, 121–123
integrating your vision on your site
and, 123–124

P
Parrish, John, niche audience of, 86
PDN
magazine for commercial
photographers, 80
Metzger Web site, 165
persistence
a success story and, 172–175
art of Lise Metzger and, 163–166
creative blocks and, 153–158
Lou Roole style and, 159–162
multilevel marketing plan
and, 170–171
Sherman sells and, 167–171
Tom Johnson story and, 172–175
Zave Smith's consistent message
and, 176–180
personal goals, articulating clear goals
and, 37–39
Peters, Chris
“face time” and, 134
having clean print book and, 139
Plant, Simon, reading list and, 142
portfolios
adding portfolios and, 47
building new portfolios and, 48–52,
195–197
common questions for, 14
custom portfolios and, 116
developing vision-based portfolios
and, 43–47
drop portfolios and, 169
fear of presentation
and, 205–209

online body of work and, 118–121
online portfolios and, 118–124
outside of your book
and, 115–117
portfolio visits and, 25–27
self-inventory and, 194–195
three main messages
and, 111–114
poverty consciousness, understanding
of, 201–202
Pressfield, Steven, The War of Art
and, 143
pricing, pricing and quoting
assignments, 27–28
print books, building
and, 110–117

Q
quoting, pricing and quoting
assignments, 27–28

R
Ray, Man, quote from, 101
reading, suggested reading lists
and, 141–144
representation
asking questions and, 78
brokering successful relationships
and, 85–87
building a good business
“marriage” and, 82–83
contacting agents and, 81–82
creating a successful team and,
79–80
fine arts photo rep and, 87–90
new breed of agents and, 84–90
objective help from business
consultants, 91–95
Rice, Ted
“living” the values and, 4
reading list and, 143
risk taking, 41–42
Rolling Stone, Annie Leibovitz’s early
work for, ix
Roole, Lou
finding the focus and, 161–162
style of, 159–162

S
Scovel-Schinn, Florence, power of
thought and, 189

INDEX

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