How to Succeed in Commercial Photography : Insights From a Leading Consultant

goals

articulating clear goals and, 37–39

creative goals and, 38

financial goals and, 38–39

goal inventory and, 39

professional goals and, 38

Grant, Nancy, visual expertise and, 43

Grecco, Michael, agents and, 71

Grigg, Ray, The Tao of Beingand, 143

H

Harvey, Millicent, “vision quest”

and, 53–56

Hauser, Marc, reading list and, 142

Heartstorming, creative exercise

and, 155–158

Hillyer, Jonathan

online portfolio and, 119

Web gallery and, 120

Holmes, Ernest, Creative Ideas

author, 191

Hubbard, Ralph

A World Without Fear

Foundation, 205

fear and, 205–209

I

I Am... , creative exercise

and, 157–158

I Want, creative exercise and, 158

Imstepf, Charles

choosing a visual direction

and, 121–122

constancy in vision and, 120

Indresano, Michael, commitment to

service and, 22–23

J

Johnson, Tom, success story

and, 172–175

Jones, Aaron, light-painting

techniques and, 104

Jones, Grace, portrait of, 159

K

Kass, Eric, e-mail and, 129

Kegler, Alan, Metzger design team

and, 165

Kendall, Nikki, Kent’s visual approach

and, 17

Kent, Robert, visual approach of, 17

Kerns, Ira, matching client’s specific

needs and, 46

L

Laidlaw, Tom, postproduction process

and, 23

Leibovitz, Annie, early work of, ix

Leonian, Edith, law and, 27–28

Lerner, Paula, faith and, 214

licensing system, honoring yourself

financially and, 8

listening, values and, 28–29

M

Maitreya, Selina

changes in today’s business

and, xi, xii

personal journey of, ix, x, xi

marketing

assignment photography

and, 131–132

multilevel marketing plan

and, 170–171

new marketing tools and, 188–192

pricing your services and, 202–204

walking your talk and, 193–197

marketing assistants

duties of, 73

realities of representation

and, 77–83

May, Billy, inspiration and, 191

McDonald, Michael, graphic designer

and, 177–178

Mennemeyer, Ralph

agents and, 79

client's take on vision and, 58

requests for services and, 81

Metzger, Lise, art of, 163–166

Monahan, Tom, The Do It Yourself

Lobotomyand, 144

money avoidance, business

development and, 198–199

Mullenberg, Scott

custom portfolios and, 116

handmade books and, 115

Murphy, Joe, Metzger design team

and, 165

Myers, John, gift of choice

and, 63

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