The Mind of the Buyer

1 9 2 T H E M IN D O F TH E B UYE R tion s o f vera ci ty. Fo r c e rtainly no t eve ry b ra nd o f b rea kfa st food, dysp ep s ...

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(^194) THE M IN D OF THE BUY E R h undre d. We may ac c ep t th ese amo un ts with c on si derabl e c o nfidenc e be ca use th e ...

SAT I S FACT I ON T HE G OAL^195 suc h cl ean-cut resul ts th a t i t de se rve s seri ou s c onsideration i n rel a tion t o th ...

1 9 6 TH E M IN D O F TH E BUY E R tra nsac tio n c oncl ude d th a n anoth e r i s begun. Th e sell e r o f a piano does no t r ...

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(^198) T H E M IN D O F TH E BUY E R h ave t rea te d them a s distinc t t rends, we must rec ognize th a t th ey a re not entir ...

S ATI S FAC TI ON TH E G OAL^199 h ave no ted. E thical form ul ation s c on sti tu te e uph onious te rm s in which to desc rib ...

(^200) THE M IN D O F THE BUY E R formulas for aro usin g intere : t, de sire a nd c on fidence ; a n d fail to keep a s hi s go ...

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B OOK S F OR F U R T H ER R EAD I NG C H AP TER I AD AM S, H EN RY F. : Adve rtising and Its M ental La ws. N ew Yo rk, The M a ...

(^204) B I B LI O GRAP HY C H A PTER IV F E H LM A N F RAN K : Advertising a nd S elling, D ec em ber,^1916. M C D O UGA L L, WI ...

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2 06 B IB LI O GRAP HY M C DO U GALL, WI L LI A M : A n Introduc tion t o S o cial P sy cho lo gy. Lo ndon, M ethuen C o ., (^19 ...

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2 1 0 IN D E X Fashion, and selling, (^72) ; chara cteristics o f, 69 fl’ ; defined,^68. Feeling, “ expressions o f, (^90) fl’ g ...

IN D EX 2 1 1 Reality, feeling o f, (^120). Reason,^131 f ; dangers in, (^136) ; secondary rOle o f, (^137). Recognition, O f di ...