The Mind of the Buyer

B OOK S F OR F U R T H ER R EAD I NG

C H AP TER I

AD AM S, H EN RY F. : Adve rtising and Its M ental
La ws. N ew Yo rk, The M a cmillan Co .,^1916.
Chaps. I- I I I ; V I- V I I ; XV I.
K I TS O N, H ARRY D. : M anual fo r the S tudy o f A d
v ertising and S elling. P hiladelphia , J. B. Lip
pinco tt Co .,^1920.
P I L LS B UR Y, W. B. : Essential s Of P sy chol ogy. N ew
Yo rk, The M a cmillan Co .,^1920 , R ev. Ed.
Chap. I.
S H RYER, WI L L I AM A. : Anal y tic al Advertising. D e
tro it, B u siness S erv i c e C o rp o ra tion,^1912.

C HAP TER II

LU CK IESH , M. : La nguage o f C ol o r. N ew Yo rk,

D od d M ead Co. ,^1918.

P I LL S B URY, W. B. : Essentials o f P sycholo gy, pp.

9 4 -^101 ; Chap. V.

C H APTE R III

P I L LS B URY, W. B. : Essentials o f P sychology, Chap

ters V I, VI I I.