The Mind of the Buyer

x C ON TE N T S

CH APTER

! II SU GGESTION IN THE SALE

! III TH E P SY C HOLOGI CAL M OM EN T

S TAG E S I! —SATISFACTION

! IV SATI SF A CTION T HE GOAL

B IB LI OGRAPH Y

IND E!^0 m^0 I” L')