reproduce them or transfer them to other contexts. For
example, if you have an outstanding strategy for connecting
with people socially but find it challenging to do the same
when you are in a business meeting with new contacts, you
can learn how to transfer the strategy that works socially into
the business context by using NLP.
❏ To discover the strategies that are leading us to get results
we no longer want in our lives. By finding out how we are
doing what we are doing we can reprogram ourselves or
coach others to reprogram themselves to make new choices.
For example, if you lack sensitivity in a sales situation to the
signals the other person is giving you and subsequently
inadvertently sabotage good sales opportunities, you can
discover what you are doing and learn a new strategy that
works for you in getting you the results you do want.
❏ To learn how to self-coach yourself through problem issues
in your work and life and support others to do the same.
❏ To support yourself and others to develop the self-
confidence and self-esteem to recognize that you already
have all the strategies you could ever want in your life. With
NLP coaching you can learn how to build this confidence
and tap into these strategies when you choose.
❏ To enable you to find your own unique brand of excellence so
you achieve the success that only you can. In other words, with
NLP you can learn how to differentiate yourself with the
natural talents you have already.
❏ To learn how to manage yourself to achieve what you want
by influencing yourself from within or coaching others to do
the same.
❏ To develop the ability to learn from every circumstance in
your life and coach others to achieve that same level of
empowerment.
If David were to come to me for coaching, I could concentrate
on what is going wrong in the current situation between him
and one of the key people in his team. I could explore with him
what he is doing wrong as a leader and what he could do
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