mercial and fashion work, I find that a wide-angle lens (28mm or less) can
combine with a dramatic pose and lighting to create impressive images.
Tone and Color.Earlier, I mentioned that the eye enters a photograph at
the lower left corner, then looks for the nearest bright area. This is because
contrast draws our eye, and a bright area is usually an area of high contrast.
The exception to this would be in a high-key image, where the dark areas of
the shot are what provide contrast with the otherwise light tones throughout
the frame. Another element that draws our eye is color. Highly saturated, in-
tense colors will draw the viewer’s eye more than pastel or subdued ones.
Similarly, warm colors (like red and yellow) attract more attention than cool
colors (like blue and green).
In terms of lighting, think about what this means. If you have a subject in
a black dress against a black background, the areas that attract the eye will be
BASIC PRINCIPLES 27
1-7.Here, the areas of highlight—the
model’s feet and buttocks—are what
draw your eye in a frame that is other-
wise quite dark.