Hypnotic Writing

think your reader is. As you’ll see in a second, writing to aperson, an individual, is powerful. WRITE TO ONE PERSON You’ve hear ...

GET TO THE POINT We’re all busy. We’re flooded with sensory input and the world de- mands our attention. Keeping focused on long ...

29 A Case against Perfection W hat? A case againstperfection? I am not encouraging you to be sloppy. I am urging you to keep wri ...

the next project. Striving for perfection can stop you from achiev- ing any results. Go for results. The more you do, the better ...

some readers said it was too folksy and some said it wasn’t folksy enough. Remember my sales letter on Thoughtline? I rewrote th ...

30 How to Persuade Readers to Your Side S ooner or later you will have to write a letter or document to sell someone something. ...

your letter (or advertisement or whatever it might be), what do you want them to do? This is step one in Turbocharge Your Writin ...

A joke, a quote, a story, a statistic, a headline, a name—all of these can help awaken people so they will take in your message. ...

Notice there’s only one way to answer the question. Unless your reader is not interested in writing (again, you should be offeri ...

One tip: Be sure the testimonials are specific. “I liked the book” isn’t as strong as “The chapter on negotiation helped me land ...

If you pick up a letter and it is a solid block of type, do you want to read it? Probably not. It’s not inviting. It looks like ...

31 Warp Speed Editing Secrets Worth Killing For I s editing important? Listen to Ernest Hemingway: “Most writers slough off the ...

powerful ways to hone your writing so it has the razor’s edge Hem- ingway wanted. Here goes. CUT OFF THEIR HEADS Look at your wr ...

CUT OUT EVERY SIXTH WORD An editor in California, DeWitt Scott once co-created a computer program that automatically knocked out ...

understand Chapter 5 in your book, then check out that chapter. But if you get a few isolated comments, don’t worry about them. ...

will automaticallyimprove. Studies have shown that when you let go of your obsession with editing, you’ll naturally write materi ...

REMEMBER KISSINGER In Turbocharge Your Writing,I tell a story about politician Henry Kissinger that is worth repeating here: Kis ...

32 How to Make Your Writing Sexy S ex is hypnotic. That’s why it is used so blatantly in advertise- ments. How do you give your ...

Bullets A bullet is a dot or star or asterisk. (See Chapter 10.) You can use bullets anywhere, anytime, and they will always wor ...

gists, engineers, salespeople, lawyers, computer program- mers, and high school students to clerks, accountants, and executives. ...