AUTHOR’S WARNING
T
he material you are about to read is based on a privately pub-
lished book I sold to seminar attendees in 1985. I later up-
dated and released the material in 1995, as my first e-book. It
became an instant online bestseller. In 2004 I taught a private sem-
inar based on the principles in this book. Attendees paid $5,
each to sit at my feet and hear the secrets you are about to read.
This book in your hands is an enlarged, revised, and updated edi-
tion of all my previous works on the subject.
Hypnotic Writing is powerful. Anyone who uses it will increase
their ability to communicate and persuade, which can obviously
lead to more sales.
But there are other reasons to use Hypnotic Writing than imme-
diate sales. For example, a friend of mine is a medical doctor. He
can’t get everyone to follow his advice. Smokers keep smoking.
Overeaters keep eating. If he knew some of the principles of per-
suasion that you’ll learn in this book, he would be better able to up
his success rate at getting people to do what is in their best interest
to do. Whether he writes or speaks, he could use words in a more
hypnotic way to get better results.
Also novelists, journalists, romance writers, e-mail writers, web
site creators, and even blog writers can use Hypnotic Writing to
capture more readers and keep them longer. The secrets in this
book will help you make your writing stand out in the crowd. Inxvflast.qxd 11/6/06 3:31 PM Page xv