My definition of hypnosis is anything that holds your attention.
A good movie, or book, is a type of hypnosis. So is a good sales let-
ter, or sales pitch, or infomercial. I’m not talking about manipulat-
ing minds; I’m talking about entertaining them. For example:- Britney Spears is pretty hypnotic. But not everyone buys her
music. (I don’t.) - Dan Brown, author ofThe Da Vinci Code,is pretty hypnotic.
But not everyone buys his books. (I don’t.) - Harry Potter has much of the world in a trance. But not every-
one buys the books. (I don’t.)
Bottom line:Hypnosis is another tool. It does not control people
and it does not give godlike powers to anyone. In marketing, it
gives you an edge, but if you use it to try to sell a lousy product, it
won’t help you at all.
Kevin Hogan, hypnosis trainer and author of several books, in-
cluding The Psychology of Persuasion, says, “Hypnosis makes life
better in most every way. It gives a salesperson or marketer a de-
cided advantage over the competition but not over the client.”
You want to learn Hypnotic Writing because it helps you get and
hold attention. It also makes you a much better communicator.
After all, if you aren’t getting attention and you aren’t holding it,
you aren’t doing anyselling, are you?
—Joe Vitale, http://www.mrfire.com
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