to “You can rest assured you will get your item from us on time and
to your satisfaction, as we’ve been doing this over five years.”
And I might turn: “We love to make donuts” to “You’ll love our
mouthwatering donuts because our passion for making them ener-
gizes every one we create for you.”
Do you see the difference?
Most writing focuses on the person who did the writing. What
you want to do is focus on the interests of the person reading your
words. In short, get out of your ego and into the reader’s ego. Speak
to theirinterests.
Let’s look at some basic tips on how to transform your current
words into Hypnotic Writing. The following are excerpts from my
e-book The Hypnotic Writing Swipe File, which you can learn more
about at http://www.HypnoticWritingSwipeFile.com.
31 Hypnotic Headline Words
You can generate headlines for your sales copy fast simply by
using words from this list. Simply take the following words,
add them to your product or service, claim or guarantee, and
watch how easy it is to write a hypnotic headline.
announcing astonishing at last exciting exclusive fantastic
fascinating first free guaranteed incredible initial improved
love limited offer powerful phenomenal revealing revolution-
ary special successful super time-sensitive unique urgent
wonderful you breakthrough introducing new how-to
Announcing: Astonishing Guaranteed Free New Way to
Find Love Now!
And since we’re on the subject of headlines, let me state
that marketing gurus and other peers of mine are finding that
when they remove the banner at the top of their web site,
they get twice as many sales. Get that:Twice as many sales!!
Why? It seems that the banner distracts from what really
does the engaging and the selling: the headline.
Again, what sells—what motivates people to take action—
are words.How to Change Average Writing into Hypnotic Writing