INTRODUCTION
John Burton
W
ow! Multilayered goodness in each piece. You think the
outer layer is wonderful but then, as you delve deeper, you
go to the center and find the most satisfying textures, savoring each
uniquely flavored nugget. A new candy bar? No, no, no. Joe’s new
book,Hypnotic Writing, a “how to” manual, is just that and so
much more. Joe not only describes howto do Hypnotic Writing
with great details and guidance, he also explains what it is and why
to use it along with countless examples of successful applications.
You get to glimpse behind the scenes into the creation of Hypnotic
Writing. And you get to learn how to do Hypnotic Writing for
yourself as Joe guides and supports you through the whole learn-
ing process.
Just who am I to make such claims about Joe’s book,Hypnotic
Writing? I come from a field, not so far away, a field where I also ex-
plore, develop, and utilize hypnotic language. But I use hypnotic
language differently from Joe. I hold a doctorate from Vanderbilt
University in human development counseling and a master’s in
clinical psychology. I’m a licensed counselor and supervisor in
Greenville, South Carolina, running my own private counseling
practice. I’ve been a practicing counselor for over 20 years and a
practicing human being for 51 years. I’m also certified as a clinical
hypnotherapist. I co-wrote Hypnotic Language: Its Structure andxxiflast.qxd 11/6/06 3:31 PM Page xxi