Useand was the sole author ofStates of Equilibrium. My next hyp-
notic language book is due for publishing this autumn. Now we
find the convergence.
I hold a great fascination and appreciation for language and its
amazing power. Words exist like winged energy, transporting us to
places high and wide. Words link each of us together as human be-
ings. Words can paint pictures, move us to tears or to joy. Words
can expand our consciousness until there are no words for the ex-
perience. I have read and studied, practiced, and been in trainings
with experts in hypnosis. Language is the vehicle that transports us
to that wonderful otherworld, hypnotic trance. Here, we can do
anything as everything is available.
Joe Vitale is an expert in his field. He has studied, read countless
books and articles, and practiced and received trainings from lin-
guistic and marketing experts. He uses this expertise to persuade
consumers to purchase particular products or services. Some
might say that the category of marketing or sales and the category
of psychotherapy exist in a mutually exclusive way. But I can safely
say that while sales is not therapy, therapy issales. So I am familiar
with this interesting process and its dynamics.
Perception, motivation, and values combine to create choice.
Language in general and hypnotic language in particular, written
or spoken, can provide the necessary perceptual shifts, access moti-
vation, and lead toward satisfying choices. Choice may exist as the
way our free will manifests. Joe skillfully and effectively identifies
and works with these principles and dynamics that exist within
each of us. And he does it with love, yes love! Joe does not stoop to
low-level and transparent tricks in his work. He rises to higher lev-
els of being in order to bring love into the equation. I believe this
element of love provides the difference in what works over the long
haul with consistency. After all, love is what we each seek. Love
rules. As William Law stated, “Love is infallible, it has no errors, for
all errors are the want of love.”
Joe accomplishes many feats in this book. He does not make you
meet him where he is; he meets you where you are. This makes it so
much easier for the reader, you. Joe does what good teachers do. HeINTRODUCTIONxxiiflast.qxd 11/6/06 3:31 PM Page xxii