2 Stop! Do This First
H
ow do you currently write your sales letters, e-mails, ads, or
web site copy?
You already have a strategy for writing. For this book to make
the most sense to you, you need to know where you’re at right now.
In short, become aware of your current writing method. From
there, it will be easier to adapt what you are about to learn.
On the lines following, write a brief explanation of how you
currently go about your writing. Explain yourprocess. What do
you do just before you write? What do you do asyou write? What
do you do after you write? Write your answers here: