PROFESSIONAL PHOTOGRAPHER | JULY 2019 43
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ic background, or strong bright-dark contrasts, the Zeiss Ba-
tis lenses allow you to achieve truly impressive photographs.Q: (^) I’M LOOKING TO TAKE THESE LENSES WITH ME TO SHOOT IN SOME
DIFFICULT LOCATIONS, ARE THEY ROBUST?
A: The best subjects can be found in places and in mo-
ments that might initially seem less than ideal: whirling
sand during a desert expedition, the surprising beauty of a
sudden rainstorm, or the fascinating display of a thundering
waterfall seen right up close. So don’t let splashing water
or dust hold you back. Capture the moments that speak to
you, whenever and wherever they occur. After all, only you
know where to find them. Our Zeiss Batis lenses are perfect-
ly suited to demanding outdoor use. Special felt and rubber
seals have been integrated into the housing to ensure that
the lenses create unique images even in poor weather or
when dust is all around. Zeiss Batis lenses are designed to
withstand years of intensive use.
The Zeiss Batis lenses allow you to focus fully on pho-
tography thanks to their optimized lightweight design with
high-tech plastics and a special metal housing. Together
with the high manufacturing quality users have come to
expect, you’ll receive lightweight and compact fixed focal
lengths that form a powerful system in combination with the
Sony mirrorless camera series.
Q: (^) WHY DID YOU CHOOSE TO OFFER FIXED FOCAL LENGTHS?
A: As the Zeiss Batis lenses are fixed focal lengths, we can
bring the calculations fully into line with the optical de-
sign and the selected focal length. All the elements of the
Zeiss lenses are perfectly matched; this is the basic idea
behind system engineering. Thanks to high manufacturing
standards and low series dispersion, we are meeting our
customers’ considerable demands based on more than 125
years of experience in lens manufacturing. What’s more, by
consciously selecting and planning the use of fixed focal
lengths, you can make your projects more open and more
creative without having to compromise on quality. Get ready
for the greatest surprise of your life by perfectly marrying
your creativity with our technological expertise.
At the heart of the Zeiss Batis lens family is the direct link between art and
science: the execution of creative photographic visions thanks to modern
technology. In short: The art of photography is enhanced through Zeiss
cutting-edge technology.
Legal Disclaimer: Sony and E-mount are registered trademarks of Sony Corporation.
FOR MORE INFORMATION
WWW.ZEISS.COM/BATIS
IMAGES ©ED NORTON
Photographer Ed Norton