Basics Design: Design Thinking

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HTS/HO

DALIMHE-DTP^2

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

action
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m

Client: Gas Safe

Design:The Team

Design thinking: An active

yellow triangle conveys

dependability and avoids

confusion for those working

with gas

Gas Safe

Pictured are research boards and early design investigations for a rebrand of the

UK gas safety body, Gas Safe Register (which replaced the CORGI gas register

in April 2009). Investigations around safety signage eventually led to this use of

shape and colour, resulting in a logo of high visibility, presence and authority.

Note that Bauhaus artists Wassily Kandinsky believed a yellow triangle to be the

most dynamic colour/shape combination (see page 121).

Design Thinking

Thinking in shapes

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