Basics Design: Design Thinking

Thinking in proportions

Rule of thirds

The rule of thirds is a compositional

guide used in design and

photography to direct the positioning

of key elements. By superimposing a

basic three-by-three grid over a page,

active ‘hotspots’ are created where

the grid lines intersect.

Locating key visual elements in the

active hotspots draws attention to

them and gives the design an offset

balance that produces dynamic

results. With the subject of a design

occupying different hotspots, dynamic

tensions can be created with the

hotspots that are left empty.

Rule of odds

The rule of odds is a compositional

guide used in design and

photography and places the subject

of a design within an even number

of surrounding objects, thus giving

an odd number of total objects. The

supporting objects give balance to

the design and help focus the viewer’s

attention on the main subject.

The focal point of the design can

vary according to where the subject is

positioned in the piece. This can allow

for different degrees of dynamism or

energy to be achieved.

Two basic, yet highly effective ways of dealing with proportions in a design are

the rule of thirds and the rule of odds.

Thinking in proportions

The focal point of a design can vary

according to where the subject is positioned

in the piece and the proportions of the

spatial relationships that it contains.

Design Thinking

Refinement

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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