Basics Design: Design Thinking

Materials

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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Jefferson Sheard Architects

This design was created by Peter and Paul for a

rebrand of Jefferson Sheard Architects (JSA). Featuring

a clever use of materials, the new logo was inspired by

the locking shapes of Galt Toys, architectural plans and

the desire to create a 3D logo. The design team made

three logo models using aluminium, wood and perspex,

all of which provided photographic variation and were

graphic devices for the client to retain. The final 2D logo

is pictured left, whose letters are based on the shapes

of the 3D logo pieces.

Client: Jefferson Sheard

Architects

Design:Peter and Paul

Design thinking: Different

model materials provide

photographic variation for

the client

Design Thinking

Implementation