Basics Design: Design Thinking

Client: Guardian News

and Media

Design:Cartlidge Levene

Design thinking: Signage uses

various materials and colour-

coding to create visual effects

Guardian News and Media

These photographs show the creative use of materials by Cartlidge Levene for

the wayfinding and environmental graphics created for a new visual identity at the

new Guardian News and Media offices. Graphic treatments on the glass walls of

offices and meeting rooms enliven the open plan floors and feature word pairings

from CP Scott’s famous 1921 essay, A Hundred Years (written to mark the paper’s

centenary). Words express ‘plurality of opinion’ and create a layering effect when

sliding doors are opened against the static glazed panels. Materials use for the main

entrance sees freestanding 3D letters mounted on poles pushed back and forward

to create a visual effect that changes depending on the viewpoint, but perfectly

aligned when approaching the building. Design Thinking

Materials

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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