Basics Design: Design Thinking

Design Thinking

Glossary

Glossary

Feedback

The learning stage of the design

process where the client and

design agency seek to identify

what worked well during the

design process and where there is

room for improvement.

Fibonacci numbers

A numerical series derived from

the observation of natural forms.

providing a ready source of

dimensions that produce

harmonious proportions.

Finishing

Various processes that complete

a printed or digital piece.

Flexibility

A design quality that can

sustain broad appeal across

different applications to reach

a target audience in different

environments.

Format

Different paper sizes and digital

resolutions with which a design

can be produced. Paper formats

include the ISO paper sizes,

while digital formats include

screen resolution.

Golden section

The approximate 8:13 ratio

that was thought by the

ancients to represent infallibly

beautiful proportions.

4 / Make time for play

Set aside time to load up on different

stimuli without it being directed

towards any specific project. Read

magazines, look at photos, wander the

streets or visit a shopping centre to

absorb information about what is

happening in the world around you.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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