Basics Design: Design Thinking

Design Thinking

Glossary

Design vocabulary

How design elements and styles

communicate through how they

look, are presented or dressed.

Design voice

The tone of a visual

communication, which determines

how it is received and interpreted.

Diagram

A visual device that presents the

relationship between different

quantitative or qualitative

information and ideas. Diagram

techniques include Venn

diagrams, bar charts, graphs, pie

charts and bubble charts.

Distortion

An optical phenomenon or

deformation of a shape or object.

Drivers

The knowledge and conditions

that initiate and support activities

for which a design was created.

These include market forces,

fashions and trends of the day,

and consumer expectations.

Eclecticism

The incorporation of elements

from different sources to express

a diverse array of ideas linked to

the central theme.

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3 / Swatches

Swatches are produced for special

printing ink, paper stocks, fabrics and

print finishing techniques. Keep a

variety of swatches to hand to see what

catches the eye and what is pleasant to

the touch. Swatches provide an

opportunity to feel the texture and bulk

of stocks, and the tactile quality of

different print finishing techniques.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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