Basics Design: Design Thinking

Design Thinking

Glossary

Resolve

To decide, bring to a conclusion

or end a design idea by working it

up into a final form.

Rule of odds

A compositional guide used in

design that places the subject of a

design within an even number of

surrounding objects to give

balance and help focus viewer

attention on the main subject.

Rule of thirds

A compositional guide for

positioning key design elements

by using a three-by-three grid to

create active ‘hotspots’ where

grid lines intersect.

Sample group

A collection of five to ten people

who share the characteristics of a

target group. A sample group is

used to gain a greater

understanding via one-to-one

interviews, questionnaires and

focus groups.

Scale

The physical size of a design.

Selection

The stage of the design process

where a proposed design solution

is chosen for development

because it meets the design brief.

Semiotics

An explanation of how people

extract meaning from words,

sounds and pictures. Semiotics

has three classifiers: the sign, the

system and the context.

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9 / Go leftfield

Unusual or unexpected solutions can

really steal a march so push the limits

and resist the urge to play it safe.

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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