Starting Your Career As A Musician

Chapter 3: Your Band’s Brand and Marketing At some point, if you’re serious, the time will come when you’re ready to move your b ...

number of consumer products and services. While that’s true, it also relates to your band. Like it or not, and whether or not yo ...

touch point, meaning wherever you interact with your fans, broader audience and key in- fluencers such as the media, recording i ...

we’re selfish. Each time a fan or other person listens to your songs, leaves a show, buys a t-shirt, etc., they come away with s ...

Putting Branding Into Action Developing a name and logo for your band are the first steps in your branding efforts. Coming up wi ...

spur your naming efforts, here’s a list of band names, along with how they were devel- oped, courtesy of our friends at Wikipedi ...

Beatles–There are a few stories floating around about this one. Stuart Sutcliffe came up with the Beetles in 1960, which was ev ...

Grateful Dead–The name Grateful Dead was chosen from a dictionary. According to Phil Lesh, in his biography, "... Jerry Garcia ...

that the name 'Linkin Park' was suggested so that the band would appear right next to Limp Bizkit at record stores. LL Cool J–“ ...

die Vedder claimed in an early interview that the name was a reference to his great-grand- mother Pearl Brunner. In 2006 guitari ...

The Ramones–Paul McCartney used the alias Paul Ramon when booking hotel rooms. So the band decided to use the last name Ramone ...

Wu Tang Clan–RZA and Ol' Dirty Bastard adopted the name for the rap group after seeing the Kung Fu film Shaolin and Wu Tang, wh ...

Another consideration is giving thought to how the mark will be reproduced. A good logo is as effective in black and white as it ...

But, your brand is more than a name and a logo. Your band needs to become the entire “package” and work to fulfill fan expectati ...

cent dance music or hearing a song that sounds exactly like one of their favorite groups. This is where we go back and revisit y ...

sound. It’s not so much musical, as in repeating riffs, as it is a stylistic way of playing. When it’s happens and is done well, ...

rehearsals and then tape live performances. It’s tough to develop a good show when you can’t see what the audience sees. You mig ...

If your brand lives in the minds of your audience, positioning is the place where it lives in those minds. Al Reis and Jack Trou ...

Obstacles can simply mean cleaning up your presentation so that it’s consistent. It can also mean knocking out a competitor who ...

Marketing Your Band Or Solo Act First off, let’s be clear. Marketing is not evil. It’s not selling your soul to “the man.” It’s ...