UlTImATE SUccESS GUIdE1 - WhAt’s YoUR WMP? What is WMP?WMP is Web Marketing Presence. If you’re in business, you must have
a WMP! If you don’t, and if you think you don’t need one, think again.
As of June 30, 2012, there were 2,405,510,036 Internet users worldwide
according to Internet World Stats. In the U.S., there are 245,203,319 In-
ternet users, representing 78.3% of the U.S. population (as of December
31, 2011). Imagine if you have goods or services you want to promote;
the opportunity is vast over the Internet. Having a website and social
media presence on Facebook, Twitter, LinkedIn, Instagram, and others
is key to the success of your web marketing campaign. Not having a
website means you’re missing out on new revenue for your business.
It’s easy to create a website using Wordpress and other online website
services.
If you need help, hire someone to create a website for you. Your website,
if done correctly, is the hardest-working sales tool you’ll ever have to
generate more business. Your potential clients access the web 24 hours
a day, 7 days a week. WMP really means Winning Marketing Position.
When you get new clients through your website, you have a winning
marketing position.
2 - IF I google YoU, WhAt WIll I FInD?
Can you be stalked?If I stalk you over the Internet right now using your name, or type in
keywords related to your products or services, will I find you? Will you
show up in the first page? If not, you need to optimize your website. The
first step to successfully marketing your company is building a website,
but a website is useless if your customers can’t find it. The next step is
for you to optimize your online web presence. Here’s a short list of op-
timization actions you can easily take:
SEO – Search Engine Optimization (SEO) is creating content that’s rel-
evant to your products or services. Include keywords commonly used in
your industry throughout your website. Think about the words people
use to search for your products and services online. Over time, Google
will index the keywords on your site and help you organically increase
your web ranking.