UlTImATE SUccESS GUIdEyour Mac Machine) that is structured in a way to position you
as an expert. Your claim goes something like this; The Aspiring
Entrepreneurs Academy will give you to the tools necessary to
make a fortune online as an expert, and allow you to get paid
based on the value you offer – not the hours you work even if
you have little or no experience as an online entrepreneur. I like
to use a video to deliver my claim front and center – filled with
valuable content and an email opt in form to the right of the
video with a compelling headline and sub headline at the top.
The call to action is in the video and on top of the opt-in form.
Once a prospect sees your video that starts to answer questions
they have they will begin to know, like and trust you in return
for their email address. They will give you their information to
receive more training or content from you.The second stage to my funnel is a series of automatically gen-
erated emails that are sent to the prospect answering the 10
most pressing questions you have identified above; I like to
again use video content as they are seeing a real person profes-
sionally present valuable content. Each email builds upon the
last. The emails are alongside access to your video’s that are
stored on your website, each week they get access to a new
video and an email that is further positioning your message
and brand. The #1 objective of your entire funnel is to teach,
not sell. I was able to outsell my competitors who had more
experience than me when I was an Internet Marketing Coach to
small business owners because my entire presentation was edu-
cation based, not a sales pitch. Once a prospect went through
my education based webinar, I had them hooked; I was a true
teacher and very transparent. We spend a lot of time teaching
and setting up marketing funnels at:
http://www.aspiringentrepreneursacademy.comThe fact that you are reading this book tells me you are a passionate per-
son who most likely has extremely valuable experience in life or busi-
ness. If you want to learn how to take what you already know and love,
and position yourself as the voice, http://www.aspiringentrepreneursacademy.
com will give you everything you need to package, promote and profit
from your passion. Remember, this all started because I was passionate
about being a dad!