Some writers suggest that you write a novel first and then try to sell the book for a feature.
It’s probably easier to sell a feature story to a smaller company willing to produce a direct-
to-video or DVD feature than it is to sell to a major entertainment giant to make into a the-
atrical feature. But after the success of Jimmy Neutron: Boy Genius, there’s now proof that
it’s possible with the right planning to produce a hit with a property that has no prior
marquee value at all. For a feature pitch you’ll need a fifteen- to twenty-page treatment. If
you have little or no screenwriting track record, then I’d recommend that you write a good
screenplay as well. The screenplay might help you get an agent; the treatment is the normal
feature animation, pitching tool. You’ll need higher-quality artwork than you needed for a
television pitch. You’ll want a wish list of actors for your cast, some musical components,
and perhaps even some sample orchestrations. If you can get an agent interested in your
project, it’ll be easier to get pitch meetings at the major companies. If not, use any contacts
in the entertainment industry that can help you get those meetings. But be sure that your
pitch materials are the very best they can be first.
Feature Films Globally
The animated feature is coming into its own globally. More animated films are being released
in more countries. And these films aren’t always in the model of the U.S. animated film.
France’s Kaena: The Prophecyand Miyazaki’s Spirited Awayare just two of the more serious
international films, unlike most of the U.S. animated films, which are likely to be comedies.
Both were targeted at an older audience, teens and adults.Les Triplettes de Belleville
appealed to adults more than children; many Japanese films have done the same. The more
diverse films that do well internationally, the more diversity there will be in feature films
everywhere.
284 Animation Writing and Development