Strategic Planning in the Small Business

Handout 2-4

Environmental Analysis

Handout 2-5

Internal Analysis

Handout 2-6

Recognizing Distinctive

Competencies and

Competitive

Weaknesses

Class

Exercise:

Complete

and discuss management

audit in class.

Assignment:

Complete

Worksheet #2

Notes to Instructor:

Whenever possible encourage

each participant

to express their feelings

and to ask

questions.

Stress

the importance of taking

the time necessary to

complete the SWOT

analysis.

Stress the

importance of soliciting

input into the SWOT

analysis from all levels

of

the firm.

Stress the importance

of narrowing the issues

raised in the SWOT

analysis to the

most important

issues. Stress

the importance of preparing

a separate list

which includes the critical

issues.

Estimated Time:

Introduction

to SWOT analysis

45 minutes

Completion

of management audit

20 minutes

Prioritization

of critical

issues

15 minutes

Discussion of

distinctive competency

20 minutes

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