Strategic Planning in the Small Business

Unit 2

HO 2-3

Worksheet

#2: Situation

Analysis

HISTORY

AND

PRESENT SITUATION

A. Utilize
this worksheet
as the beginning
point for
writing the "Executive

Summaiy component

of your

strategic

plan. Please

refer to the

"Recommended

CBA Strategic

Plan Outline".

1)

Briefly review

your company's

background.

2) Briefly

describe the

products or services

that you

currently offer.

3) Briefly

describe

the market segments

served.

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