Strategic Planning in the Small Business

Unit 2

HO 2-4

.3

Environm

ntal Analysis

Objectives

After reading this chapter

you should understand:

1. What is meant by envi, onmental
   analysis


2. The major types of external information
   available


3. How to determine which
   factors should be monitored

carefully

and which should be only casually assessed

4. What on ETOP is


5. How
   to collect and analyze data


6. Sources
   of external information

Stone,. C.R.
and Fry, F.L. Strategic PLtnning in the Small
Business. Copyright QSouth Western Publishing
Lu., 1987.

Chapter 1, 2, 3. Reprinted with permission

of South Western Publishing Co.

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