Strategic Planning in the Small Business

Unit
2

HO  2-3 (continued)

8)  List the

primary opportunities

and threats

facing your company

overall

and by SBU.

Note: Photocopy

this worksheet

and complete for

the entire company

and by SBU.

Check the

appropriate box:

o

Overall Business

O Product

Line/Service (SBU)

(Specify)

INTERNAL ANALYSIS

Opportunities

Threats

2.

2.

3.

4.

4.

10.

10.

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