Strategic Planning in the Small Business

(Ron) #1
Unit 3

HO 3-2 (continued)

The following
guidelines are intended
to help a strategic planning
team formulate
a vision

statement.

*   Should
not be prepared until
the firm has been through
at least one cycle
of strategic

planning.

*   Should include
the following: mission,
basic philosophy
and core values, long-term
goals,

basic strategies,
performance criteria,
important decision
rules, and ethical standards

expected
of all employees.


  • Should be inspiritional.


"   Be-in constructing
a vision statement
by having the planning
team members as
individuals

prcfare draft visions,
then share and discuss
their responses.
After the discussion,
the task

of
drafting a vision of success
should be turned
over to an individual.

" Consensus on a vision
statement among key
decision makers is highly
desirable, but may
not

be  absolutely
necessary.

" While constructing
a vision statement
may be difficult,
the task of formulating
a vision can


contribute to a reduction
of organizational conflict.

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