Unit
4
HO 4-3
(Continued)
For example...
GI (Goal 1) - To
increase the overall
profitability of the
firm by 20 percent
by
12/31/94.
KRA 1:
Sales to current
customers (market
penetration)
G1-O1 (Goal 1,
Objective 1) - To
increase sales to
current customers
by 12
percent by 12/31/93
and 15 percent by 12/31/94.
- Strategy
For each objective
the planning team
should prepare a
series of strategies,
i.e. a
comprehensive master
plan stating how the
firm will achieve its
objectives.
For example...
GI (Goal 1)
- To increase the overall
profitability of
the firm by 20 percent
by
12/31/94.
KRA 1:
Sales to current
customers (market
penetration)
GI-O1
(Goal 1, Objective
1) - To increase
sales to current
customers by 12
percent by
12/31/93 and 15 percent
by 12/31/94.
S1 (Strategy 1) - Invite
customers who
have purchased more
than $500
of products to a Cubs
baseball game.
S2 - Offer a 10
percent discount to
current customers
on all purchases
over
$100.
- Action Plan
- For the most important
objectives
the planning team should
identify an
action plan coordinator.
This person
should develop a detailed
action plans
for each
strategy.
An action plan
is a specific listing
of tasks need to
be accomplished
to
implement
a strategy. It
includes an action plan
coordinator as well
as other information
needed to assign
responsibility,
project costs and estimate
time frames.
For example.
..
Gi
(Goal 1) - To increase
the overall profitability
of the firm
by 20 percent by
12/31/94.
KRA
1: Sales to
current customers (market
penetration)
GI-O1
(Goal 1, Objective
1) - To increase
sales to current
customer., by 12
percent by
12/31/93 and 15
percent by 12/31/94.
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