Strategic Planning in the Small Business

(Ron) #1
Unit

6

Content

Process

A.  Overview of the
class

This unit
is designed to
help participants

avoid
important pitfalls
in implementing

their strategic
plan, and develop
a system

for controlling
the firms strategic
direction.

Upon completion
of this unit,
participants

will...

*   be able to
prepare a first draft
of their

firm's
strategic plan.


  • be able to
    structure the firm
    and delegate


responsibility
for implementing
sections

of
the plan.

"
be able to design
a basic management

control system for
their firm.

* be able
to draft a process for
keeping the

plan up-to-date.

*
understand the basic
elements involved

in
developing a board
of directors.

B.  Draft the 'lan

Before  continuing,
let's review:

Put up TP 1-1:
Definition of Strategic

* Strategic Management
reviews
to deci- Management.

sions
that impact that
long run perfor­

mance of the firm.

*   Three
elements in the process

Put up TP 1-2:
Basic Elements in
the

Strategic
Management
Process.


  • rhase II = Strategy
    Implementation
    Put up TP
    1-4: Definition
    of Strategy


Implementation.


  • Phase
    III = Strategy Evaluation
    and
    Put up TP 1-5: Definition
    of Evaluation
    and


Control

Control.

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