Strategic Planning in the Small Business

Unit

6

Content

Process

After

defining t'he

firms strategy,

the Put up TP

6-1: Draft and

Refine the Plan.

planning tearm

is ready to draft

the plan.

Let's

take a look at

a table of contents

for

an ideal

strategic plan.

Model

Strategic Plan Outline

1. Executive
   Summary

Put up TP

6-2 and provide the

participants

with CBA

Strategic Plan

Outline (HO 6-1).

This is a brief statement

which uses

clear,

simple, concise

language.

It should keep

Put up TP 1-141:

Strategic Planning

Process

the reader's

attention aad develop

interest.

• Step 12.

It

should include the

following:

Review

each component

of the outline.

* Company

background

Make sare

your audience understands

what

* Mission

statement

goes in each section.

* Primary

goals

• Products/Services

While

no outline is ideal,

this is a good

* Distinctive Competencies

place

to start when

preparing their

own

* Market

segment(s)

served

strategic

plan table of contents.

2. Situation Analysis

Biiefly

describe the

company's major

strengths, weaknesses,

opportunities

and

threats. Remember,

these factors

should be

distilled

from having systematically

exam­

ined the (1) international

strengths

and

weaknesses of

each functional

area of the

business, i.e.

administration,

business/

finance,

personnel, production,

and market­

ing, and (2)

external opportunities

and

threats

facing the business

overall and

by

business unit.

Your detailed

SWOT analysis

should be in­

cluded
in the appendix.

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