Strategic Planning in the Small Business

(Ron) #1
Unit

6

Content

Process

After
defining t'he
firms strategy,
the Put up TP
6-1: Draft and
Refine the Plan.

planning tearm
is ready to draft
the plan.

Let's
take a look at
a table of contents
for

an ideal
strategic plan.

Model
Strategic Plan Outline


  1. Executive
    Summary


Put up TP
6-2 and provide the
participants

with CBA
Strategic Plan
Outline (HO 6-1).

This is a brief statement
which uses
clear,

simple, concise
language.
It should keep
Put up TP 1-141:
Strategic Planning
Process

the reader's
attention aad develop
interest.


  • Step 12.


It
should include the
following:

Review
each component
of the outline.

* Company
background

Make sare
your audience understands
what

* Mission
statement

goes in each section.

* Primary
goals


  • Products/Services


While
no outline is ideal,
this is a good

* Distinctive Competencies

place
to start when
preparing their
own

* Market
segment(s)
served
strategic
plan table of contents.


  1. Situation Analysis


Biiefly
describe the
company's major

strengths, weaknesses,
opportunities
and

threats. Remember,
these factors
should be

distilled
from having systematically
exam­

ined the (1) international
strengths
and

weaknesses of
each functional
area of the

business, i.e.
administration,
business/

finance,
personnel, production,
and market­

ing, and (2)
external opportunities
and

threats
facing the business
overall and
by

business unit.

Your detailed
SWOT analysis
should be in­

cluded
in the appendix.


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